Taste Radio: Why Bloom Is Booming On TikTok And Winning At Target & Walmart

Mari Llewellyn and Greg LaVecchia, the co-founders of wellness brand Bloom Nutrition, spoke about why it's important to “let the creators create” on social media, how they measure the return on investment on social platforms, why hiring young talent has been key to success on TikTok and how they’ve supported Bloom’s relationships with Target and Walmart.

Celsius: Revenue +104% in Q3 As Energy Brand Dominates Online

Celsius continues to put distance between itself and the chasing pack, as the number-three ranked energy drink brand reported a 104% revenue increase to $385 million in its Q3 earnings report this morning, up from just $188 million in the same period last year.

Bev Alc Data: RTDs Rise in Value, Consumption Frequency, On-Premise

Volume growth within the U.S. alcoholic RTD market has moderated since last year, but the category rose rapidly by value and is expected to continue to grow from $18.2 billion to $21.1 billion by 2027, according to a new report from IWSR Drinks Market Analysis.

Review: Joni Verjus Drink

Joni Verjus is a brand of sparkling grape juice drinks that are made with upcycled fruit and contain no added sugar. Self-described as “a new way to drink,” Joni aims to bring the consumer with an often overlooked ingredient: verjus.

Taste Radio: From Apples To Ayrloom, How A Cannabis Boom Is Changing CPG

Why is a century-old apple orchard and cider company betting big on the future of cannabis? Eddie Brennan, the fifth-generation owner of New York-based Beak & Skiff, discussed its foray into the cultivation of cannabis and production of THC drinks. Also in this episode: the hosts’ take on a new line of zero-sugar juice and what Travis Kelce, Michael Bublé and Matthew McConaughey now have in common.