Roar Organic Adds $6M To Build Out Sales Team
Roar Organic secured a $6 million capital infusion to expand its sales and marketing teams as it increases its grocery retail presence and prepares for fresh innovation in 2023.
Distribution Roundup: 100 Coconuts Locks In New Partnerships, Just Made Launches New Smoothie Line
Coconut water brand 100 Coconuts expands in New York, Tennessee and Georgia with new distribution partnerships. Just Made releases a smoothie drink line along with a 11-state rollout and Paris Baguette begins offering Lavazza coffee and beverages in select cafes.
Taste Radio: Why Transparency Wins & What Wary Investors Want
The hosts discussed BevNET’s new partnership with Naturally San Diego, how brands can amplify their presence at Expo West 2023, MALK’s clever ad campaign and notable new products including pancake cereal and a neon green hot sauce. This episode also features a conversation with investor Maxine Kozler Koven, who spoke about how founders can navigate an increasingly tighter market for private capital.
This Week’s New Products: Sparkling Ice & Marquis Warm Up Winter with Tropical Flavors
As frigid temperatures stick around, this week’s new products gallery features tropical-flavored drinks from Sparkling Ice, Island Oasis and Marquis celebrating sunnier days. Additionally, Pressed collaborates with six black artists to celebrate Black History Month, LEVIA gets into the Valentine’s Day spirit and Just Made unveils a new smoothie line.
People Moves: Tractor Beverage Co. Taps Asif Khalid as First COO, Longtime Gelson’s Leader Retires
Foodservice organic beverage provider Tractor Beverage Company has tapped Asif Khalid as its first COO, a position created “specifically to allow the company to leverage his diverse skills” in the beverage space, according to a press release.
Powerade: Coke’s Other Sports Drink Ready to “Go After Gatorade” With New Formula & Design
The Coca-Cola Company-owned brand unveiled a new look and upgraded formulation this week as it aims to modernize the line. The updated products, in both original and Zero Sugar varieties, will now feature twice as many electrolytes as Gatorade and will also contain Vitamins B12 and C, the company announced yesterday.
Spirits: 7 Pre-Valentine’s Day RTD Cocktail Releases
As Valentine’s Day approaches, some RTD cocktail brands are holding onto an eternal summer with tropical-inspired flavors while others are rolling out new iterations of classic cocktails. Check out this gallery for the latest launches from brands like Tip Top Proper Cocktails, Captain Morgan and Hercules Mulligan.
BevNET Welcomes Ferron Salniker to Head Spirits Coverage
Ferron Salniker is joining BevNET as Spirits Editor, guiding our steadily deepening coverage of the spirits and RTD cocktail space. She will be reporting for BevNET.com and Brewbound.com on everything from new subcategories in established liquor types to the growth of the craft spirits business.
PRIME Lands Multi-Year UFC Partnership
Logan Paul and KSI’s PRIME Hydration has signed a three-year marketing partnership to become the “Official Global Sports Drink of UFC”, replacing BodyArmor which has sponsored the UFC for the past five years.
Melissa Traverse (Re)Joins the BevNET Team as the Director of Community
Today we welcome a familiar face to our full-time staff. Melissa Traverse, a former BevNET colleague who rejoined the team as the Director of Community to take the lead on engagement with our growing community.
Loud, Proud and Flavorful: Next Gen AAPI Founders Seek to Reclaim Asian CPG
A new generation of AAPI owned and operated startup brands have launched online and in-store recently, sporting premium and better-for-you versions of products that look to reclaim the heritage of and rebuke stereotypes about Asian cultures and Asian foods. With vibrant, modern branding and messaging and an emphasis on authentic flavor, brands have emerged to sell new takes on classics.
FDA Proposes New Structure For Human Foods Program
Acknowledging issues within its existing system, the U.S Food and Drug Administration (FDA) is seeking to reimagine its food program through an agency-wide restructuring, per a letter published by Commissioner Robert Califf earlier today.
Zico Rising Nets $14 Million Investment
Zico Rising has raised $14 million, according to an SEC Form D filing submitted on January 27. SEC documents also indicate the company closed a $4 million round in December marking the company's first capital raises since Mark Rampolla, the founder of Zico, purchased the company back from the Coca-Cola in early 2021.
Gopuff to Expand Presence on Drizly
On-demand convenience delivery retailer Gopuff and e-commerce beverage-alcohol platform Drizly are teaming up to provide broader service for bev-alc delivery, the companies announced today.