Taste Radio: Could The Next Olipop Be a Kid’s Drink? Functional & Fun Takes on CPG.
What if the next billion-dollar brand is hiding in a powder stick, a functional cookie, or a kid's lunchbox? The hosts break down the meteoric rise of hydration brand DryWater, spotlight Fields Good, the modern cookie brand launched by the daughter of the founder of Mrs. Fields, and examine the growing opportunity – and unique challenges – of marketing beverages to kids and families.