Taste Radio: Authentic. Modern. Innovative. This Brand Is Doing It All.

Hector Saldivar, the founder and CEO of Tia Lupita, explained why the brand is focused on updating and innovating upon authentic Mexican food, how he’s educating consumers about esoteric ingredients, the retail strategy for three distinct product lines and what he’s learned as an immigrant entrepreneur.

Analysts: Vita Coco Becoming “More Ubiquitous,” Set for Long-Term Growth

Analysts at Goldman Sachs Equity Research are feeling optimistic about the long term growth potential for Vita Coco following a meeting last week with the company’s executive management. According to a report issued by Goldman last week, the New York-based brand may see strong momentum in 2022 for its recently expanded innovation portfolio.

BevNET Category Closeup Returns Wednesday With Panel Discussion on “Zero Proof” Drinks

BevNET's Category Closeup video series returns this week with a panel discussion focused on the emergence of the no/low alcohol and "zero-proof" drinks movement, examining why the trend is gaining momentum, how entrepreneurs in the space are standing out in an increasingly competitive category, the impact of format and packaging innovations, and how the shifting context around health and wellness is influencing overall growth in the segment.

Review: Evy Tea

Evy Tea recently announced a rebrand and pivot to cans and today we’re taking a look at the new product line. Like the original product in glass bottles, Evy Tea is made with premium, USDA Certified Organic cold brewed tea, but is now packaged in a slim 12 ounce cans in four different flavors.

Soda Startup Perfy Builds Brand Around Brain Benefits, NFTs

Entrepreneurs frequently put their heart and soul into their products, but for Perfy founder Vasa Martinez, the new functional soda brand is personal from the name to the ingredients. And when it comes to marketing, Perfy is focused on connecting with consumers in the Web3 and NFT community where the brand has already made an impact.

Taste Radio: You Just Can’t Beat IRL. And, Why This ‘Ugly’ Exit Got An Online Ovation.

Taste Radio’s hosts reflected on a nine-day, three-event, four-competition extravaganza, discussed the value of in-person networking and connecting with entrepreneurs for the first time after two years of virtual meetings. They also chatted about the decision of a well-known entrepreneur to step down as CEO of his company and riffed on new products that came to market over the past month.

Distribution Roundup: VYBES, Day One Bring CBD to San Diego

Having built its core business in Southern California, functional beverage brand VYBES is now aiming to capture one of the region’s biggest markets; Also, Angry Angel makes its debut in Publix, Rowdy Energy expands nationwide with 7-Eleven, and Wilfred's Non-Alcoholic Aperitif launches in the U.S.

J.M. Smucker Co. Divests From Natural Beverages, Grains

The J.M. Smucker Company continued to cull its CPG brand portfolio today with the announcement of an agreement to sell its natural and organic beverage and grains business to venture group Nexus Capital Management in a cash deal valued at around $110 million.

Nielsen: Non-Alc Beverages See Robust Growth Through November

All channel non-alcoholic beverage sales saw “robust” growth across categories in the period ending December 4, according to an analysis of NelsenIQ data by Goldman Sachs Equity Research. Beverage dollar sales were up 16.1% in the two-week period, compared to 13.8% in the four-weeks. On a two-year stack basis, total dollar sales rose 23.4%.