Expo East 2021 Notebook: Vita Coco Gets Energized, Super Coffee Offers “Tasty Pastry”
We recap news and notables from the show floor at Natural Products Expo East 2021, including innovation from Vita Coco, Super Coffee and Elmhurst.
Fever-Tree Reports Double-Digit Growth as On-Premise Channel Rebounds
As the cocktail mixer category sees renewed growth with the rise of at-home alcohol consumption, U.K.-based premium brand Fever-Tree is feeling the buzz. The company reported U.S. revenue growth of 42% on a constant currency basis in the first half of 2021, with on-premise sales rebounding rapidly following last year’s channel shutdown.
Platform Plays Present Opportunity for Functional Powder Brands
Brands like Zolt, MANTRA Labs and Plants by People launched during the height of the pandemic last year as ecommerce plays and are now establishing themselves in a period where consumers are seeking out solutions to stress, immunity and sleep issues. Meanwhile slightly more established players like the aforementioned Beam and Blume have seen sales spike online and embraced new innovation.
Actress Blake Lively Launches Mixer Brand Betty Buzz
Actress Blake Lively is the latest film star to throw her hat into the beverage industry as the founder of Betty Buzz, a new brand of non-alcoholic sparkling mixers launching today. Available in five flavors -- Tonic Water, Sparkling Grapefruit, Meyer Lemon Club Soda, Sparkling Lemon Lime and Ginger Beer -- Betty Buzz mixers are non-GMO and are made with no artificial sweeteners or colors.
Winter Fancy Food Show to Move to Las Vegas in 2022
The Specialty Food Association (SFA) announced today that its Winter Fancy Food Show will be relocating from San Francisco to Las Vegas in 2022. The annual event, previously set to be held at San Francisco’s Moscone Center, will now be held at the Las Vegas Convention Center on February 6-8.
Press Clips: Non-Alc Beverages Present a Sobriety Challenge
The New Yorker looks at how the rise of non-alcoholic alternative beverages is impacting alcoholics in recovery; Super Coffee is profiled by the Austin American-Statesman after relocating the company to Texas; Reuters probes how climate change is prompting American farmers to plant coffee trees.
Monster Energy Vet Dan Lamb Joins A SHOC As CCO
Better-for-you energy drink maker A SHOC announced today that former Senior VP of Monster Energy, Dan Lamb, has joined the company as its new Chief Commercial Officer.
Whipstitch Capital: Better-for-You Growth is “Beyond Long-Term”
The growth of better-for-you products has been one of the top stories of the food and beverage industry for years now, but according to the latest Healthy Living Consumer Products review by Whipstitch Capital and SPINS, that growth is now “beyond long-term,” rating as one of the top industry trends for 2021.
Nielsen: Non-Alc Beverage Sales Accelerate As Volumes Shift To On-Premise
Non-alcoholic beverage sales remained strong while volumes continue to shift back toward the on-premise channel, increasing 11.2% year-over-year during the two-week period ended on September 11 and including Labor Day weekend, according to an analysis of Nielsen data by Goldman Sachs Equity Research.
Taste Radio: Why Simplicity And Surrender Has Been The Mantra Of This Acclaimed Entrepreneur
Greg Brewer, the co-founder of world-renowned winery Brewer-Clifton, spoke about why a focus on ritual and discipline has guided his three decades in the wine business, the critical lesson about branding that he learned from celebrated designer Diane von Furstenberg, how vulnerability factors into his leadership style and how he’s maintained a positive relationship with the trade and press.
Milkadamia Grows Macadamia Nut Platform With New Product Launches
With the goal of being “part of the solution” to environmentally damaging supply chains in the food industry and beyond, macadamia-based food and beverage brand Milkadamia is set to debut a slate of new offerings at Natural Products Expo East in Philadelphia this week that expand its portfolio across several different categories, including plant-based ice cream, nut milks and skincare.
Download the BevNET & NOSH Insider Booth Planner for Expo East 2021
To help our audience of retailers, investors and brands find our BevNET and NOSH Insiders that are exhibiting, we’ve produced a special pre-show Expo East 2021 Booth Planner featuring the company names and booth numbers of our Insiders.
AriZona Co-Founder John Ferolito Returns To RTD Tea With Saint James
AriZona Iced Tea co-founder John M. Ferolito today announced the forthcoming launch of a line of organic green teas called Saint James Tea, available in 16.9 oz. Tetra Paks in four flavors.
DoorDash Marketplace Expands Into On-Demand Alcohol Delivery
As the world works its way back to pre-pandemic operations, lawmakers across the country are looking to make to-go sales of alcoholic beverages from bars and restaurants a lasting legacy, and DoorDash launched its latest innovation in support of that effort announcing today it has expanded its marketplace offerings into the alcoholic beverage category.