Koe Brightens Up Its Image, Reduces Sugar With Colorful Rebrand
Since launching in 2018, the Stratus Group-owned brand – now stylized as Koe – has targeted mainstream channels (including convenience, drug and grocery) with its canned, on-the-go approach to the kombucha category. The drinks are currently available in about 45,000 retail stores nationwide and expects to add about 15,000 additional doors during 2022 spring category resets when the rebranded products will enter the market.