Volume gains and reduced discounting helped craft soda maker Reed’s report a nearly 50% increase in net sales during Q4 2020, according to an earnings report released by the company yesterday.

As the bottled water category has witnessed disruption from sustainably packaged water brands, M&A activity among premium brands and innovation in the form of functionality, The Alkaline Water Company is aiming to do it all. Founded in 2012, the Arizona-based, publicly-traded beverage company owns the Alkaline88 brand, which over the past few years has expanded its portfolio from bulk jugs of 8.8 pH water to include sustainably-packaged lines, flavors and CBD-infused drinks.

Although growth has been slower than some have predicted, the U.S. cannabis beverage market is gathering steam as consumer trial rates and basket penetration increase, according to a recent study by market research group Headset.

Seeking “a little more pop on the shelf,” caffeinated sparkling water brand Clear/Cut Phocus has introduced refreshed packaging, which is rolling out now amid a nationwide expansion for the Kentucky-based brand. The new cans feature a cleaner graphic design with more saturated coloring and the added slogan “Naturally Energizing Sparkling Water.”

For 32 million Americans who suffer from food allergies, access to allergy-safe food is a necessity. But that doesn’t mean that it’s available on an equal basis, particularly for minority or low-income consumers.

As Oatly scales its U.S. operations, Millville, New Jersey-based Innovation Foods announced this month that it is building a new $45 million processing and packaging facility to produce plant-based aseptic and extended shelf life beverages for the Swedish oatmilk maker.

Rowdy Mermaid is extending its portfolio of functional beverages beyond kombucha with its new Adaptonic line of sparkling immunity beverages. The tonics, launching this month, are made with fruit, botanical herbs and Reishi mushrooms.

This month, Evolve, Cytosport’s plant-based protein platform brand, will debut a new brand identity and reformulated products across its range, beginning with its core shake line