Sunwink Expands Outside of RTD With Superfood Powder Mixes
Botanical tonic brand Sunwink is expanding its plant-based platform outside of ready-to-drink beverages with the launch of Superfood Powder Mixes.
Distribution Roundup: Bimble Launches with FreshDirect; Calypso Lemonade Adds Big Geyser
New York-based CBD beverage maker Bimble has launched on grocery delivery ecommerce platform FreshDirect, making it among the first hemp-infused drinks sold on through the website; Calypso announced this week that it has entered a distribution agreement with New York DSD house Big Geyser. The move will give the Milwaukee-based lemonade brand access to over 26,000 retail doors in the New York metro area.
Spirits Gallery: Whisky Stars Amidst New Year Releases
In this gallery, we highlight some of the most notable and eye-catching new releases from January and February, including a Portuguese cask-finished Scotch from Dewar's, a special charity themed expression from New Riff, and three new ultra-premium offerings from Benriach.
Powerful Nutrition and MMG Consumer Brands Combine to Form Powerful Brands
High-protein snack maker Powerful Nutrition announced last week it has combined with consumer products investing platform MMG Consumer Brands to form Powerful Brands, a CPG holding company focused on launching and acquiring health and wellness companies.
Beam Raises $5M Series A, Launches First Non-CBD Line
Direct-to-consumer wellness brand beam has raised $6 million in a Series A financing round, the company announced today, bringing its total funding to $12 million to date. The round was led by C2 Ventures, which previously invested in beam’s 2019 seed round, and also included investment from Obvious Ventures.
Amid Competition, Online Marketplace Hubba Shuts Down
Pioneering e-marketplace Hubba announced last week it would cease operations, cutting brands off from a popular way to introduce and supply their products to small, independent retailers.
Pepsi Launches Kids Water Drink Frutly
The three-SKU line, available in Strawberry Kiwi, Fruit Punch and Apple Grape flavors, is aimed at “providing teens with flavorful hydration” and vitamins, according to the company.
As Rivals Reset, Harmless Harvest Aims to Deepen Presence in Premium Coconut Beverages
With the two leaders having firmly established themselves as shelf-stable, mass-market products, Harmless has been steadily expanding its presence on the premium refrigerated side of the category, which continued last month with the launch of a new coconut smoothie drink.
Road to Recovery: Startups Seek to Reshape ‘Hangover’ Drink Category
In the forever war against fatigue, dehydration and the general malaise of hangovers, the rules of engagement are starting to change. We caught up with four young brands that are refining their approach to the hangover recovery space with different approaches and growth strategies.
Good Eggs Closes $100M, Plans for Expansion
On Wednesday, ecommerce platform Good Eggs announced the close of a $100 million round of capital, an infusion that will help the company expand into a new geographic region, build out assortment and bring on more support for the growing business.
Distribution Roundup: Costa Brava Marks First Entrance to Alcohol for LA Distribution; High Brew and Farmer Bros. Team Up
In this roundup of recent distribution news, RTD cocktail brand Costa Brava partners with LA Distributing, while High Brew partners with coffee roaster and distributor Farmer Bros. and Reed's signs on with Unique Foods for distribution in Canada.
Review: De La Calle Tepache
De La Calle is a USDA Organic line of sparkling beverages that are modeled after tepache, a traditional fermented beverage from Mexico which is made with water, turbinado sugar, and pineapple rind.
DEFY Focuses on Charity with Alkaline Water Launch
DEFY, the CBD sports drink brand co-founded by NFL Hall of Famer Terrell Davis, announced this week it will launch its first non-CBD infused product line with DEFY Water, a new bottled alkaline water for which a portion of all proceeds will support veteran, female and minority-owned nonprofits.
GT’s Living Foods Forms Science Advisory Board for Kombucha Research
GT’s Living Foods announced this week the formation of a Science Advisory Board (SAB) which will consult the kombucha maker on health and science-based research. According to GT’s founder and CEO GT Dave, the board will not only advise the company, but also communicate directly with consumers, including sharing information and up-to-date research on kombucha’s impact on overall health and wellness.