Taste Radio Insider Ep. 85: How This Brand’s ‘Hidden’ Strategy Helped It Land Kroger And Target
Jessica Weiss Levison, founder/CEO of Peekaboo Organics, a maker of indulgent ice cream infused with hidden vegetables, spoke about the importance of identifying those who instantly “get” the concept, shared the unconventional way in which she met a Target buyer, her process for raising capital and a key way to avoid slotting fees.