Nestlé Health Science Eats Up Vital Proteins

Nestlé Health Science (NHSc) announced yesterday that it had acquired the majority of collagen-focused function food and supplement brand Vital Proteins. The terms of the deal were not disclosed but Vital Proteins will remain a standalone entity and continue to operate out of its Chicago headquarters.

Nestlé Seeks to Sell Regional Water Brands, ReadyRefresh

Nestlé announced in a press release today it is seeking to divest several core products and services from its Nestlé Waters North America unit, including regional spring water brands, its purified water business and its beverage delivery service ReadyRefresh.

TREO Birch Water Closes $5M Raise

Birch water maker TREO announced this month it has raised $5 million in a financing round which will support a distribution expansion focused in the Northeast. According to founder and CEO Robert Golden, the company quietly closed the financing round -- which consisted entirely of individuals including friends and business partners involved in real estate -- late last year.

Super Coffee Signs Master Distribution Agreement with AB [Updated]

Kitu Life Super Coffee has signed a master distribution agreement with Anheuser-Busch InBev (AB) that will place the brand on DSD trucks nationwide, the company announced today. AB’s investment arm ZX Ventures will also take a minority stake in the brand, pending the closure of an open funding round.

Review: Aprch CBD Sparkling Water

Aprch (pronounced “approach”) is a line of CBD-enhanced flavored sparkling waters. The zero calorie line is launching with three flavors, including Watermelon, Mint + Cucumber and Lemon + Lime.

Six Finalists Advance in New Beverage Showdown 19

Though the entrepreneurs and judges may have been miles apart, the Showdown must go on. Twelve beverage startups competed today in the New Beverage Showdown 19 Semifinals, an online pitch slam held ahead of BevNET and NOSH Virtually Live which will take place June 23 and 24. Six finalists were chosen to move on to the next round.

Taste Radio Ep. 217: You Might Be Surprised By Jon Taffer’s Take On ‘Rescuing’ Bars and Brands

Bar Rescue host/producer Jon Taffer discussed several timely topics, including how bar owners can persevere in the Covid era and what he views as the elements of a successful brand. He also discussed the genesis and growth of his Taffer’s Mixologist brand, the importance of authenticity in leveraging his fame and celebrity and why he’s personally involved in buyer meetings and sales visits.

BevNET & NOSH Virtually Live — Two Days, 30-plus Talks and Panels

With more than 30 sessions over two days, BevNET and NOSH’s Virtually Live event will take over your computer on June 23 and 24 -- and serve as a learning and insights platform for much longer. We’ve posted our extensive agenda today! Here are some highlights from the main stage and breakout sessions.

Goldman: Non-Alc Beverage Sales Still Strong

At-home consumption trends sparked by the COVID-19 pandemic appeared to continue in May even as parts of the country began to loosen restrictions, according to a Goldman Sachs Equity Research report on Nielsen sales data.

CPG Partners Cut Ties With CrossFit After CEO Tweet

CrossFit saw several of its food and beverage brand partners end their affiliation with the fitness brand over the last 24 hours in response to a tweet by founder and CEO Greg Glassman about racism and public health.

Super Coffee Enters Plant-Based Beverage Space with New Launches

Kitu Life Super Coffee announced today its first steps into the rising plant-based beverage space with a coffee and a creamer, both made with pea protein, launching nationwide this month. The new flavors include Coconut Mocha Super Coffee, which contains 200 mg of caffeine, 10 grams of protein and 90 calories per 11 oz. can, and French Vanilla Super Creamer.

New Age SEC Notice Suggests Major Changes

New Age Beverages Corp. will seek to change its name, dropping the “Beverages” to become “NewAge, Inc.” according to a notice of annual meeting of shareholders filed with the U.S. Securities and Exchange Commission (SEC) on Monday. The proposed name change comes as the publicly traded company seeks to divest several beverage brands from its portfolio and diversify its product offerings.

Sugar Association Petitions FDA for Clearer Alt Sugar Callouts

Industry group the Sugar Association wants the Food and Drug Administration (FDA) to issue stricter labeling guidance on alternative sweeteners in order “to stop misleading claims about added sugars content.” But other industry stakeholders argue that product labels are already transparent enough.