Elevator Talk: Yumix Offers Fresh Mixed Cocktails Utilizing Unique Packaging

Lea Feghali is the co-founder and chief brand officer at Yumix, a beverage brand with a fresh proposition for cocktail consumers. Instead of offering a premixed ready-to-drink cocktail, the brand’s unique packaging gives the user the experience and ability to mix spirits and fruit juice immediately before consuming.

Review: Tama Tea

Tama Tea is a line of zero calorie sparkling green tea made without sweeteners, extracts, concentrates or natural flavors. The product line features three varieties and the products are packaged in 12 oz. cans, with 35 mg of caffeine in each.

Dirty Lemon Makes Mass Retail Push With Walmart Launch

Functional beverage brand Dirty Lemon today announced it will be making the jump from direct-to-consumer sales to mass retail this spring through a national retail partnership with Walmart. The launch will bring three of the brand’s most popular SKUs — +Charcoal +Collagen, +Ginseng, each in 16 oz. bottles — to 500 store locations nationwide.

Sprite Targets Brand ‘Reinvention’ with Ginger Launch

As The Coca-Cola Company turns toward flavor innovation to grow its core CSD portfolio, Sprite is the latest brand to receive a permanent addition to its lineup with Sprite Ginger, launching this month in original and Zero Sugar varieties.

CBD Brand BLNCD Enters Beverage with Sparkling Water Line

Minnesota-based CBD health and wellness brand BLNCD Naturals (pronounced Balanced) is making its first step into the beverage space, partnering with Big Watt Coffee to produce a line of CBD-infused sparkling waters launching this month.

Review: Hustle Energy by MatchaBar

Hustle Energy by MatchaBar, which is the new branding for MatchaBar’s energy drink line, comes in two lines: Hustle Energy and Hustle Tea. Today, we’re taking a look at the former, which is launching with three sparkling flavors: Lemon & Lime, Peach and Mint.

Former Exec: Outlaw Energy is Shutting Down

Energy drink maker Outlaw Beverages is shutting down, according to the brand’s VP of sales David Martin. Martin announced on LinkedIn yesterday that the company had been unable to find outside financing to fund operations. As well, president and CEO Jesus Delgado-Jenkins left his position last month, according to his LinkedIn profile.

Taste Radio Insider Ep. 71: Why Profitability Means Saying ‘No’ More Often

Nona Lim spoke about the development of her namesake food brand and the importance of saying “no” to “top-line growth that isn’t in line with our profitability requirements.” She also discussed the ways in which she funded her upstart brand prior to accepting venture capital, how she negotiates favorable terms with suppliers and why she describes venture capital as a “double-edged sword.”

Review: GT’s Sacred Life

GT’s Sacred Life kombucha is a limited edition SKU created in celebration of the company’s 25th anniversary. The product features a unique formulation that’s blue in color and is packaged in a bottle that was designed just for this flavor.

Coffee, California Are Keys to Minor Figures U.S. Oat Milk Debut

As Minor Figures quietly rolls out to U.S. coffee shops and independent retailers, the four-year-old brand is hoping its coffee credentials and playful personality will help it to disrupt an increasingly crowded marketplace.

Caliva Launches CBD Beverage Unit with Soul Grind Coffee

Speaking with BevNET, Caliva head of beverage Chris Cuvelier said Soul Grind is part of a broader portfolio strategy for CBD drinks. The company currently manufactures both THC and CBD products including cannabis flower, tinctures and edibles. Soul Grind will be its first brand sold into mainstream retail channels.