Four Sigmatic, which produces a variety of mushroom and adaptogenic drink mixes, is making its way into the ready-to-drink space with the launch of Mushroom Focus Shot. Packaged in the same 2.5 oz bottle that has been the staple of the energy shot category, Four Sigmatic Mushroom Focus Shot contains a host of functional ingredients, including Lion’s mane mushrooms, rhodiola, guayusa (a natural source of caffeine), and rose hips.
A serial entrepreneur who started working for himself at age 12, Mark Sisson finally hit the jackpot. Sisson is the founder of Primal Kitchen, a Paleo-centric brand of condiments that Kraft Heinz acquired in 2018 for $200 million. Although Primal Kitchen was on the market for just three years when it was acquired, the brand, which was born out of Sisson’s popular blog, was decades in the making.
Facing a sustained double digit decline in beverage sales, The Fresh Market’s director of grocery Dwight Richmond knew the retailer needed something more than the standard category reset to fix its issues. Last month Richmond put into motion his plan to turn around the massive drop in beverage sales.
In moving into beverage this spring with the launch of a three-SKU line of RTD protein drinks, Aloha CEO Brad Charron told BevNET the launch is a long-planned piece of the company’s strategy to “make sure the latent potential of [Aloha] is realized.”
Kokomio is a new line of high pressure processed (HPP) whole coconut beverages that are produced in Mexico. The brand’s initial lineup features three flavors, including Whole Coconut + Cold Brew Coffee, Whole Coconut + Hemp, and Whole Coconut + Probiotics.
Big Geyser and Monster Part Ways, Distributor to Revamp Energy Roster; Clean Cause Builds Distribution Network, Raises $3.75 Million; LEMI Superior Lemonade Launches with Low Calorie Category Play; Runa Joins KDP Network
In this episode, we examine brand-building and retail strategies for center store grocery in interviews with the founders of two category-leading brands: Katlin Smith, the founder and CEO of fast-growing baking mix and snack brand Simple Mills, and David Eben, the founder of Carrington Farms, a brand of organic seeds, grains and oils.
Daytrip is currently establishing a distribution network and plans to rollout next month through ecommerce and in independent retail accounts. The CBD-infused sparkling water line includes Cherry, Coconut Pineapple, Lemon Lime, and Tangerine flavors which contain 5 calories and 10 mg of CBD per 12 oz can.
Brooklyn-based mixer brand Q Mixers today announced it has secured a $40 million investment from Eurazeo Brands, the CPG-focused arm of French investment company Eurazeo.
For Jack McNamara, the founder and CEO of DrinkTru, the coming weeks and months will test if his plan to disrupt the space bears fruit. The company is entering a critical growth stage by expanding its product lineup into on-trend functional categories and securing new financing and advisors.
The beverage industry continues to evolve with new categories, fresh ideas and innovation from forward-thinking entrepreneurs. New Beverage Showdown 17, presented by Coca Cola’s Venturing & Emerging Brands, returns to BevNET Live this June to give startup founders a platform to pitch their beverage brand to the industry.
Having watched Los Angeles-area retailer interest in CBD and hemp-derived products rise over recent years, LA Distributing Company (LAD) is one the independent DSD wholesalers across the country seeking to establish their bonafides working within the category, even as the legal framework around such products remains in flux.
Total convenience channel sales for major categories grew at just 0.4 percent in the four week period ending March 23, underperforming all other channels according to an analysis of Nielsen scanner data by Wells Fargo Securities.
![Monster Files Amended Complaint Against VPX [Updated]](https://dg6qn11ynnp6a.cloudfront.net/wp-content/uploads/2019/04/03155223/Bang-Monster_970-150x150.jpg)
Monster Energy has fired back against Vital Pharmaceuticals (VPX Sports) in a First Amended Complaint that accuses the Bang maker of “flagrant consumer deception and anti-competitive business practices.”
