Taste Radio: Is Big Food Catching Up To Startups? And, A Legend Signs Off.

Is Big Food finally catching up to emerging brands on speed to market? As legacy CPG giants roll out protein- and fiber-forward innovations faster than ever, the team debates whether startups still hold the advantage. Plus, we give a heartfelt sendoff to Jacqui Brugliera as she departs BevNET after 12 years.

Hy.Q Begins ‘Big Push’ in Retail with LA Distributing Partnership

Los Angeles-based hydration beverage brand Hy.Q is looking to make a “big push” in its backyard this year, partnering with Los Angeles Distributing Company (LAD) as founder and CEO Rick Mochulsky aims to raise awareness and drive trial for the year-old startup.

Starbucks Continues Protein Push with New RTDs

Roughly five months after beefing up its in-store menus with protein-forward handcrafted beverages, Starbucks is doubling down on the protein coffee trend with new bottled beverages.

Distribution: Protein Pop Pushes into Costco with Plus Line

Rise Wellness is extending its Protein Pop line with Protein Pop Plus, launching in 607 Costco locations across the country this month; Better-for-you brand Zevia has unveiled upgraded packaging across its product lines, with new flavors rolling out into Walmart.