As simple an idea as combining two existing beverages into one product might be, several brands are using the concept as a platform for exploring category-crossing innovations with a distinct appeal to millennial consumers.
Organic beverage maker Purity Organic is looking to fill two key positions in its executive ranks following the recent departures of its president, Dave Minnick, and vice president of operations Andrew Guard. Bob Nakasone, a managing director with First Beverage Ventures, a stakeholder in Purity Organic, has taken the reins of the company on an interim basis.
In 2015, an internal volumetric study from the National Honey Board surveyed food and beverage companies and found non-alcoholic beverages have surpassed baking as the most popular category for honey.
The company described the move as “an evolution in the brand’s identity” aimed at building broad awareness and visibility nationwide.
Reyes Holdings LLC has signed a letter of intent with The Coca-Cola Company to acquire the distribution rights for the soda giant’s products in California and Nevada as well as three bottling facilities.
G. Scott Uzzell, the president and general manager of Venturing & Emerging Brands at The Coca-Cola Company, will speak on his company’s experience surveying, partnering with, and developing the landscape of entrepreneurial beverage companies over the past decade.
Inko's Founder Andy Schamisso and Attitude Drinks CEO Roy Warren have teamed with former Marvel Comics VP Bill Jemas for a new company that will focus on food and beverage products featuring ingredients said to help prevent cancer.
On June 11th through June 15th, BevNET Live (beverage), NOSH Live (packaged natural food), and Brewbound (beer) will pass the microphone to thought leaders and innovators from their respective industries. Speakers include founders and CEOs from CircleUp, Presence Marketing, Whole Foods, La Colombe, Halen Brands, Califia Farms, Founders Brewing, Bell’s Brewery, and more.
Austin, Texas-based HeyDay is an upstart line of cold-brewed coffee drinks that appears to be aiming directly for the mainstream. The brand also has the calorie-conscious consumer in mind, with four flavor varieties that range from 15-80 calories per 12 oz. can.
In this episode of the BevNET Podcast, Sperry, along with Carol Ortenberg, the editor of BevNET sister site Project NOSH, discussed Whole Foods’ efforts to revitalize its brand and assuage key investors in light of its announcement of changes to its board of directors, category management, and the launch of a loyalty program.
Planet Fuel is a line of non-carbonated organic juice beverages that were created with the tween and teen consumer in mind. The aim is to offer something that is an alternative to the bevy of unhealthy and uncool beverages that target this age demographic. Did it succeed?
Vita Coco aimed to put a lighter note on a media blitz that occurred this week after several media outlets reported a New York woman had found a mysterious object in a carton of coconut water. In a press release issued today, the company stated that its beverages are “delicious, refreshing, safe and most definitely ‘squid free.’”
PepsiCo today announced the launch of Pepsi Fire, a cola spiked with a cinnamon-flavored twist, available nationwide for an eight-week period beginning on May 22.
Longtime bottling and sales executive Chuck Muth announced his retirement from Coke in 2016, but apparently he couldn’t retire from Seth Goldman, his former boss at Honest Tea. The two are reuniting, this time around Beyond Meat, the plant-based protein brand where Goldman serves as executive chairman.