Brands See Flavor, Marketing Opportunities in Hybrid Drinks

As simple an idea as combining two existing beverages into one product might be, several brands are using the concept as a platform for exploring category-crossing innovations with a distinct appeal to millennial consumers.

Nakasone at the Helm of Purity Organic as Minnick, Guard Depart

Organic beverage maker Purity Organic is looking to fill two key positions in its executive ranks following the recent departures of its president, Dave Minnick, and vice president of operations Andrew Guard. Bob Nakasone, a managing director with First Beverage Ventures, a stakeholder in Purity Organic, has taken the reins of the company on an interim basis.

Honey Finds Sweeter Spot With Beverages

In 2015, an internal volumetric study from the National Honey Board surveyed food and beverage companies and found non-alcoholic beverages have surpassed baking as the most popular category for honey.

Industry Vets to Take on Cancer with Gratitude Foods

Inko's Founder Andy Schamisso and Attitude Drinks CEO Roy Warren have teamed with former Marvel Comics VP Bill Jemas for a new company that will focus on food and beverage products featuring ingredients said to help prevent cancer.

Only One Month until BevNET’s Food and Beverage Innovation Conferences in NYC

On June 11th through June 15th, BevNET Live (beverage), NOSH Live (packaged natural food), and Brewbound (beer) will pass the microphone to thought leaders and innovators from their respective industries. Speakers include founders and CEOs from CircleUp, Presence Marketing, Whole Foods, La Colombe, Halen Brands, Califia Farms, Founders Brewing, Bell’s Brewery, and more.

Review: HeyDay Cold Brew Coffee

Austin, Texas-based HeyDay is an upstart line of cold-brewed coffee drinks that appears to be aiming directly for the mainstream. The brand also has the calorie-conscious consumer in mind, with four flavor varieties that range from 15-80 calories per 12 oz. can.

BevNET Podcast Ep. 57: Whole Foods Fights to Remain Relevant

In this episode of the BevNET Podcast, Sperry, along with Carol Ortenberg, the editor of BevNET sister site Project NOSH, discussed Whole Foods’ efforts to revitalize its brand and assuage key investors in light of its announcement of changes to its board of directors, category management, and the launch of a loyalty program.

Review: Planet Fuel

Planet Fuel is a line of non-carbonated organic juice beverages that were created with the tween and teen consumer in mind. The aim is to offer something that is an alternative to the bevy of unhealthy and uncool beverages that target this age demographic. Did it succeed?

Vita Coco Calls Drinks “Squid Free,” Consumer to Pursue Legal Action

Vita Coco aimed to put a lighter note on a media blitz that occurred this week after several media outlets reported a New York woman had found a mysterious object in a carton of coconut water. In a press release issued today, the company stated that its beverages are “delicious, refreshing, safe and most definitely ‘squid free.’”

Pepsi Fire Spices Up Summer Soda Season

PepsiCo today announced the launch of Pepsi Fire, a cola spiked with a cinnamon-flavored twist, available nationwide for an eight-week period beginning on May 22.

Chuck Muth, Former Coke Exec, Moves from Bevs to Burgers

Longtime bottling and sales executive Chuck Muth announced his retirement from Coke in 2016, but apparently he couldn’t retire from Seth Goldman, his former boss at Honest Tea. The two are reuniting, this time around Beyond Meat, the plant-based protein brand where Goldman serves as executive chairman.