PepsiCo Agrees to Change Naked Label in Settlement

As a result of a settlement with the Center for Science in the Public Interest (CSPI), a consumer watchdog group, PepsiCo agreed last week to make several changes in the labeling and marketing of its Naked juices and smoothies. In October CSPI alleged that the labelling of Naked products misled consumers about their nutritional value and ingredients.

In the Courtroom: Class Action Against Odwalla Can Move Ahead

In the courtroom this month: A class action against Odwalla can move ahead after a judge declined a request to toss the case, Pennsylvania's state Supreme Court declines to hear the "soda tax" case, and POM Wonderful accuses Wonder Fuel of "forum shopping" in trademark infringement allegations.

MALK Working Towards New Fundraising Round

After completing a round of funding led by food and beverage venture capital fund Boulder Food Group in March 2016, August Vega, founder and CEO of cold-pressed nut milk brand MALK Organics, confirmed in an interview with BevNET that the company was currently in the process of finalizing another round of investment.

Campbell Seeks to Reinvigorate Bolthouse After Sluggish Quarter

The Campbell Soup Co. is struggling to rebound after it reported Friday that quarterly sales had declined across its beverage portfolio. The company is particularly focused on reinvigorating sales of its Bolthouse Farms Protein PLUS line following a tumultuous recall last June.

KombuchaKon Video: Kombucha Wonder Drink EVP On Role of Science

Speaking with BevNET at KombuchaKon 2017 in Long Beach, Calif., Chaluvadi, said that the category has matured to a point in which it needs to further integrate science to alleviate lingering concerns over kombucha’s sugar and alcohol content, as well as probiotics.

Expo West 2017 Preview: Vita Coco To Debut “Coconutmilk”

Coconut water leader Vita Coco is getting into the growing pool of dairy-alternative drinks with the launch of “Coconutmilk,” a new plant-based beverage made with coconut water, coconut cream and filtered water and contains no added sugar or carrageenan.

Ripple Takes Aim at Legislation, Nut Milks in New Campaign

Not willing to sit idly as U.S. legislators seek to create and enforce tight, dairy-based definitions for the word “milk,” Ripple Foods launched a new digital media campaign this week that offers its take on the drink’s standard of identity.

Press Clips: Nestea Rebrand Profiled, Kombucha Bill Goes to Capital Hill

An article in Fortune details Nestlé’s complete overhaul of its Nestea iced tea brand, while CNBC reports that a bipartisan group of U.S. Congressmen have introduced legislation aimed at eliminating federal alcohol taxes and updating regulations for kombucha.

New Beverage Showdown 13 – Catapult Your Brand into the Spotlight

The New Beverage Showdown, BevNET’s signature beverage brand pitch competition, will return for its 13th installment at BevNET Live Summer 2017 in New York City. With a $10,000 grand prize, plus massive exposure to the trade and media at stake, 15 emerging beverage brands will be chosen to take the BevNET Live stage in Manhattan on June 13 and 14.

Review: Genius Gets a Reboot for 2017

Having originally started as a line of coconut-based juices before eventually morphing into a line of coconut smoothies, Genius is no stranger to innovating and evolving its product lineup and branding. But its latest retrench is the most drastic yet: Genius is no longer a coconut-based beverage.

Sparkling Ice Launches $37M Integrated Marketing Campaign

The “Be Not Bland” campaign features a series of television advertisements designed to embrace “authenticity and individuality, celebrating the people, places and personalities that fill life with flavor and ‘not bland’ moments." In a call with BevNET, Talking Rain CEO Kevin Klock described the campaign as “a long-term platform that we can build on.”

Health Leads the Way in PepsiCo Q4 Growth

PepsiCo CEO Indra Nooyi announced that the company’s low- and reduced-calorie beverages were among its top and fastest-growing products in its 2016 Q4 and year-end report to investors on Wednesday. Spurred by an initiative to create and market healthier products, net revenue from new products has averaged more than $5 billion since 2013.