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This week's new product gallery features female-focused "quiet energy," a pair of new drops from Uncle Matt's, Pepsi's latest LTO soda and GORGIE's take on the Shirley Temple.
The money will fuel a strategic pivot aimed at attracting younger consumers, with the zero-sugar soft drink maker promising more functional innovations and influencer-focused digital marketing.
VDKLYTE, another ready-to-drink (RTD) vodka + ade, arrives from THC beverage developer Mac Beverage Brands, whose portfolio includes Pamos THC Spirits and Cocktails, Maniball Peanut Butter Tequila, and Lolli THC Soda.
Hard tea and boozy water maker NOCA will refresh the packaging for its Too Turnt Tea and Weekend Water franchises in early 2027.
Kid-positioned modern soda Roxberry has secured $4 million of the $5 million open offering from Habitat Partners and Red Hots Capital.
With a satisfying texture, approachable fruit flavor, and a formulation that feels like its trying to deliver real efficacy, Huel Black Edition Mixed Berry delivers as both a filling and nutritionally comprehensive liquid meal, and an enjoyable drinking experience.
This week, the podcast discusses Poppi co-founders' new Jetty brand, several funding rounds and the state of the hemp industry.
The settlement between Southern Glazer’s and the Federal Trade Commission (FTC) puts oversight on the nation’s largest wine and spirits distributor – but may not actually prohibit the distributor from engaging in the very sort of discriminatory pricing that triggered the lawsuit.
Boosted by rising demand for protein, dairy milk is enjoying some much-needed love in 2026.
Jocko Fuel is bringing its protein shakes and powders nationwide to Target stores. The brand, co-founded by retired Navy SEAL officer and podcast host Jocko Willink, now adds Target to a national footprint that includes Walmart, Wawa, Wegmans, Publix, Meijer and Vitamin Shoppe.
Investment activity in the food, beverage and CPG sectors rebounded in Q3 2026, but the headline growth figures tell only part of the story. Beneath the topline figures, the report reveals important shifts in deal size, funding distribution and investor activity.
Vodka + ade, hard sports drinks – whatever you call it, expect the segment to reach up to half a billion dollars in sales in 2027, according to Circana EVP of BevAl Scott Scanlon.
CPG retail launch activity accelerated throughout Q3 2026, but the underlying data reveals an important distinction between new product innovation and distribution expansion. Calebrate’s latest report tracks 1,403 announced retail launches across more than 160 retailers, with weekly launch activity increasing from 88 in July to 112 in September.
Canned yerba mate brand CLEAN Cause prepares new marketing initiatives and a packaging redesign under new CEO Jeff Arnold.