Consumer expectations are changing fast, and brands of every size are being forced to adapt. In this episode, we discuss what PepsiCo's response to GLP-1s and inflation signals for CPG. We also dive into Vita Coco's acquisition of a super-premium rival, and sample everything from cereal-inspired protein shakes and date-sweetened cola to birch water and caffeinated banana milk.
Whether you're looking to cut sugar (Jumex), add more protein (C4, Free Rein) or just to get to sleep (Cheribundi), there's something for everyone in this week's function-forward new products gallery.
Anheuser-Busch InBev may be the top beer manufacturer in the world, but it has a way to go in spirits.
Sprouts Farmers Market continues to grow as a leading natural retailer with an expanding assortment and store footprint as it posts 5% net sales growth to $2.3 billion during the second quarter per its latest earnings report.
Nutrabolt’s C4 is diving deeper into the functional beverage set with the launch of Sparkling Protein, a carbonated ready-to-drink protein beverage.
Thanks to Tom Brady's backing, Good Nut Coconut Water comes with a higher profile than most coconut waters, but the brand emphasizes simplicity, both in formulation and presentation.
Having weathered the initial media storm, the Sollos team is ready to get down to the business of building a beverage brand, starting by launching its 12 oz. single slim cans with Gopuff across the East Coast this week.
Sparkling adaptogen tea maker Juni has landed in over 600 Albertsons Companies stores across California, including participating Albertsons, Safeway, Vons and Pavilions locations.
Awesome Ice Tea founder Coby Farrow likes to say his brand was “birthed in the kitchen” during his years as a professional chef. Now, the avocado seed-based tea brand, formerly known as Avsome, is ready to meet the world.
Align Ventures closed its early-stage Fund II at $125 million. The consumer-focused firm aims to allocate Fund II into 15 to 20 brands, with check sizes ranging from $2 million to $10 million.
Free Rein Coffee Company has launched a Protein Platform that includes K-Cup pods and its first line of RTDs.
Consumers today have more beverage choices than ever before, but they’re increasingly choosing drinks based on the benefit they’re seeking – hydration, energy, protein or relaxation – rather than the category they fall into.
Republic National Distributing Company (RNDC) filed for Chapter 11 bankruptcy this week, putting many suppliers who have gone months without payment in the back of the line to collect.
Tracking the falling valuation of Pepsi's liability payments attached to a $300 million performance milestone bonus, one analyst called it “a hard piece of financial evidence suggesting that the outlook for the business is less optimistic than it was six months ago.”
