Monster Renews UFC Partnership
Monster Energy today announced it has signed a new multi-year contract with Ultimate Fighting Championship (UFC) to remain the “Official Energy Drink” of the mixed martial arts competition.
Report Questions Effectiveness of Berkeley Soda Tax
Over the past two years, several studies examining the effect of Berkeley, California’s sugar-sweetened beverage (SSB) tax, voted into law by residents in 2014 and implemented in the spring of 2015, have shown a drop in soda consumption.
Taste Radio Ep. 92: How This Brand Is Trying to Become the ‘Coke of the Kombucha World’
Inside Revive Kombucha’s plan to become “the next Coke of the kombucha world”; Good Karma Foods CEO on why he’s “never as good as [he] will be tomorrow”; Malibu Meals eyes a pouch-packaged future for convenient, healthy eating. This episode is presented by OWYN.
Diet Sodas Slim Down, Coffee Buzzing in Euromonitor Forecast
In sharing their five-year growth forecast for select categories in the U.S. beverage market, market research group Euromonitor reflected wins for some and losses for others.
Review: Wave Soda
Wave Soda is a product that is going after the diet soda drinker with a clean label product that is made with 85 percent sparkling water and 15 percent fruit juice.
Outside Investment Fuels Vertical Growth at Guayaki
Guayaki co-founder David Karr emphasized that new investment from Sonoma Brands will allow the company to continue operating independently while supporting and enhancing the brand’s longstanding mission.
Review: Blackeye Roasting Co. Nitro Cold Brew
For the purposes of this review, we’re taking a look at Blackeye Nitro Cold Brew as well as their White Chocolate and Nitro Cocoa offerings. All three are packaged in 12 oz. slim cans that feature a black sleeve label and a painted black top.
Distribution Roundup: Rise Heads West
Rise Brewing Co. launches in the Pacific Northwest and announces a new taproom; FitWhey enters Arizona Sprouts stores; Xing Tea finds placements in 3,000 CVS stores
‘High Pressure Certified’ Consumer Seal To Debut This Month
This month, the Cold Pressure Council (CPC), an industry group focused on supporting and promoting the HPP industry, is launching a seal for use on HPP food and beverage packaging that certifies the item has been properly processed and independently verified for safety.
Diet Coke Announces Brand Revamp
The Coca-Cola Company today announced a relaunch of the Diet Coke line that includes new packaging and new flavors, while retaining the same fan-favorite formula.
Press Clips: Scientists Refute Raw Water; Organic Milk Sales Decline
In this Press Clips roundup, the New York Times reports on the growing trend of unfiltered, or “raw”, spring water, while the Wall Street Journal tracks falling sales in organic dairy.
Review: Rivvibe Moringa Sports Tea
Rivvibe is a beverage that is billed as “a drink that includes all the electrolytes and antioxidants of a sports drink and is brewed like a tea.” It’s currently available in a single flavor,packaged in a 16 oz.clear plastic bottle that’s most commonly used for juice.
Reed’s Inc. Puts Los Angeles Facility Up for Sale
On Monday, Reed's Inc. announced it has retained Gordon Brothers, a Boston-based advisory, restructuring and investment firm, to manage the sale of its Los Angeles manufacturing facility, which was brought online in 2001.
Taste Radio Ep. 91: Coolhaus CEO: Branding Is a “Point of View And a Culture”; A Secret Success, From the Military to Mainstream Retail
Cool brand, hot concept: Coolhaus co-founder Natasha Case on branding as a “point of view and a culture”; A cold brewed journey from the military to mainstream retail with Secret Squirrel founder Trevor Smith; Craft beer with a Brazilian vibe made in Southern California. What’s not to love?