In a wide-ranging discussion at BevNET Live Summer 2018 in New York City earlier this month, Lauren Rudick, partner at law firm Hiller, PC, and Erik Knutson, president of the American Trade Association for Cannabis and Hemp, spoke to both the enormous opportunities and significant challenges of working with cannabis-infused drinks.
Leigh and Bill Keith, the co-founders of Perfect Bar, on the story, strategy and secrets behind the brand’s 13-year ‘overnight success’; the habits of Health-Ade: Daina Trout, the co-founder and CEO of the fast-growing kombucha brand, on routines that have supported the brand’s growth and helped avoid costly missteps
Petal is a USDA Organic zero calorie sparkling beverage that features a blend of botanicals in each of their three flavors.
In this interview recorded at BevNET Live Summer 2018 in New York City, Ken Uptain, CEO and founder of premium water maker Essentia, discusses how he helped build and nurture the company from its early days as a "designer water" to one of the category's fastest growing brands.
In an interview recorded at BevNET Live Summer 2018 in New York City, Vita Coco co-founder and CEO Mike Kirban discussed the brand's journey from a young startup to a leader in the coconut water category with the broader goal of being the "biggest better-for-you beverage company" in the world.
Originally launched in the U.K. a few years ago, Ugly Drinks, which is a line of zero calorie flavored sparkling waters, has now launched in the U.S. with an updated look and formulations that were adjusted for the U.S. market (the product is also produced in the U.S.).
BeyondBrands is looking to bring consumers one step closer to that potential future with their latest venture: Mood33, a cannabis-infused sparkling tonic. The brand launched earlier this year with a party on April 20 and began selling in California dispensaries on June 1.
After CNBC reported that premium water brand Essentia was exploring a potential sale, sources close to the situation confirmed to BevNET that the company has been working with Credit Suisse for more than a year, but that there is no official sales process underway.
For the second year running, Core Hydration is building its summer marketing campaign around one of its star shareholders, as the brand announced today that singer/actress and brand investor Demi Lovato will be the face of a new primarily digital-based national marketing blitz that emphasizes “balance and authenticity."
Harmless Harvest Hires New CEO; DRY Soda Adds New CFO and VP of Sales; Red Bull Appoints New President?; Organic Valley Reshuffles Sales Department; Temple Lifestyle Makes Marketing, Operations Hires
Zinger Shots are a line of USDA Organic shelf stable shots that feature intense flavors in a small 2.4 oz. format. The product currently comes in five flavors, including Organic Ginger Zinger, Xtra Ginger Zinger, Lime Chilli Zinger, Golden Turmeric Zinger, and Acai Caffeine Zinger.
The Coke-aligned beverage incubator, which consults and helps to secure retail placement for emerging brands, has begun working with Halen Brands as a broker of record to grow the retail footprint of Only What You Need (OWYN) in national accounts including Walgreens and 7-Eleven.
The inside story on unconventional brand Death Wish Coffee and how it built a thriving direct-to-consumer business; the founders of fast-growing pancake mix brand Birch Benders explain when to trust instinct over data and why it’s important to “get a little over your head sometimes.”
After ceasing operations and closing its remaining juice bars in December, Juice Served Here co-founder Greg Alterman, who issued the post, told BevNET that, despite facing a range of challenges, he’s confident that the brand has much more left to offer consumers.
