The company announced the $690 million acquisition in a press release Tuesday, with Monster chairman and CEO Rodney Sacks calling the official union of the companies “a tremendous step in the continuing evolution of Monster.”
Last month, Naked Juice leapt into the cold-pressed juice category with a new line called Naked Pressed. We’re pretty impressed with what Naked has been able to create -- it’s a huge step above the brand's flagship line.
On the East Coast, CORE Organics will be distributed by Big Geyser, Honickman Group and Polar Beverages, while Haralambos Beverage Co. Kalil Bottling and Nevada Beverage Co. will carry the brand in the West.
Promoted as "inner transformation in a bottle," Sattva is a new line of Ayurvedic-inspired beverages. Made with a range of adaptogenic herbs, the drinks are intended to reduce stress and increase energy.
Craft soda and kombucha company Reed’s has secured authorization for its Reed’s and Virgil’s brands in Stater Bros. Markets, the largest privately owned supermarket chain in Southern California. Stater Bros. has 168 locations in the region and annual sales of nearly $4 billion.
The launch of Naked Pressed comes amid a crowded and mature category for cold-pressed juice, however, Andrea Theodore, Head of Marketing, Naked Emerging Brands, said that the company is “consistently listening to our consumers' needs and innovating alongside them.”
ABC News joined Runa co-founder Tyler Gage and actor and Runa investor Channing Tatum on a trip to the Ecuadorian rainforest to see the origins of the guayusa tea company.
Pressed Juicery has launched two new varieties, including a green juice made with green chard, mustard greens, turnip greens, spinach, coconut water and jalapeno, and a "matcha milk" seasonal variety that is made with hemp seeds, moringa and spirulina, among other ingredients.
7-Eleven, the largest convenience store chain in the U.S., has tapped craft soda company Jones Soda to create a co-branded line of soft drinks. The new “7-Select brand premium sodas crafted by Jones” will be in 7-Eleven stores across the U.S. by March, according to Jones Soda CEO Jennifer Cue.
The news comes a month after Greenwich, Connecticut-based private equity firm Brynwood Partners announced its acquisition of the company from fellow private equity firm J.W. Childs Associates, which purchased Sunny Delight from Procter & Gamble in 2004.
Randy Shefshick, the founder of sparkling water brand Something Natural and Mocked Up, a line of non-alcoholic cocktail blends, is heading up the U.S. launch as part of a joint venture with Cawston Press.
Positive Energy markets a line of juice and tea products that are enhanced with 100 mg of caffeine from green coffee beans. As the name suggests, the beverages are being positioned as energy drinks.
Made with an organic and high pressure processed blend of water, tigernuts, dates, cacao powder, lemon and sea salt, this product is Tigernut Horchata's tastiest offering to date.
In October, Humm was authorized for sale at Seattle’s CenturyLink Field and given the title of the “official kombucha of the Seattle Seahawks.”
