Vim Vitae, a Dallas, Texas-based producer of cold-pressed, high pressure processed, organic juices that was formerly known as Vim + Vigor, has launched this new product line, “Exotics,” which features unique flavor varieties, including Chia Sangria, Spicy Rita and Jicama High Five.
A cursory search of U.S. trademark registration records indicates that both companies may indeed have reasonable arguments to present with regard to their ownership of the term.
Last week two leading alternative milk producers were hit with class action lawsuits alleging their products falsely claim to be equally or more nutritious than dairy milk, one against WhiteWave Foods, producer of Silk, and another against Blue Diamond Growers, producer of Almond Breeze.
As the founder and creator of Muscle Milk, Greg Pickett helped make protein drinks palatable for mainstream consumers. In his latest venture, Pickett wants to elevate taste profiles across the beverage spectrum.
Health-Ade Kombucha is now on tap at 12 California Juice Served Here locations, Liquid I.V. secures distribution in six new states and the District of Columbia, Long Island Iced Tea Corp. heads to Colombia.
Health-Ade Kombucha’s latest flavor variety is Blood Orange-Carrot-Ginger, which is taking the place of its discontinued Carrot SKU.
Propelled by sustained consumer demand for kombucha along the West Coast, sales doubled to nearly $12 million in 2016. Founder and CEO Matt Thomas expects booming growth to continue amid an expansion of the company’s manufacturing capacity and the addition of an experienced sales executive.
Americans for Affordable Products is a coalition created “against higher prices on everyday necessities,” and is taking immediate aim at the proposed 20 percent levy on imported goods.
Last week, the podcast team visited the Boston offices of Bevi, a high-tech water cooler that customizes still and sparkling water with unsweetened, zero-calorie, or organically sweetened natural flavors.
Slow sales during last year’s Q4 launch of Monster Energy’s Mutant have weakened retailer expectations for the company’s new “super soda” Mountain Dew competitor, according to Wells Fargo Securities’ latest “Beverage Buzz” convenience store report.
The decision formally resolves the complaint, which had undergone five amendments since it was originally filed in March 2015, at which point Millennium was named as the sole defendant.
In an interview at the 2017 Winter Fancy Food Show, Fogdog founder Alex Siow discussed the company’s new, patent-pending technology, which it terms as “hydrodynamic cold brew.”
Paige, who was one of the judges in the finals of New Beverage Showdown 12 at BevNET Live Winter 2016, joined the VEB leadership team in 2016.
Harmless Harvest’s “Harmless Coconut Probiotics” is a line of plant-based beverages that utilize both the coconut’s water and meat to create a unique and innovative product.
