Gallup: 6 in 10 Americans Are Avoiding Soda
Respondents say their aversion to soft drinks is based on the high-calorie and high-sugar content in regular soda and artificial sweeteners like aspartame used in diet versions.
Harris Poll Survey Examines Effectiveness of Craft-y Marketing Terms
A recent Harris Poll sought to understand the effectiveness of trendy marketing terms for food and beverages, including handmade/handcrafted, artisan/artisanal, custom, craft, limited edition, and small batch.
Review: Jubali Herbal Infusions Teas
Jubali, which markets high pressure processed juices, smoothies and nut milks, has added a line of tea products. Jubali describes its Herbal Infusion Teas line as being "made with wild ingredients," and are formulated with eclectic flavors including dandelion and chicory.
Press Clips: AriZona Beverage’s Don Vultaggio Looks Ahead; Starbucks CEO Recommends Stock Market Sensitivity Training
The Wall Street Journal landed an interview with Arizona Beverages CEO Don Vultaggio, his first since securing complete control of his company following a seven-year long legal dispute with company co-founder and friend turned foe John Ferolito.
Not All Cold-Pressed Juice is Hot: Struggling Organic Avenue is Sold
Mounting food waste is said to be at the heart of operational losses that reached $600,000 a month across all Organic Avenue locations by May, 2015.
Review: Genius Juice (Updated Packaging)
Genius Juice, which markets a line of coconut-based drinks that are high pressure processed, has revamped its packaging and updated the formulation of its coconut smoothie. The changes are an excellent upgrade to the brand, which is sold throughout California.
Soylent Responds to Planned Heavy Metals Lawsuit
As the head of a brand that hangs its hat on efficiency, Soylent CEO Rob Rhinehart can’t be happy about allocating his time and resources to combat legal litigation.
Review: Icebox Water
Icebox Water is a packaged water product from Canada that comes in what the manufacturer describes as “eco-friendly BPA-free packaging.” This of course refers to the carton that the company is using, which is definitely the most unique part about the product in that this format is only used by a very small number of products.
Hint Adds a “Kick” of Caffeine in Brand Extension
Hint CEO Kara Goldin said the genesis of Hint Kick sprung from its robust business in Silicon Valley tech firms, whose employees -- seeking alternatives to coffee and energy drinks -- asked the company to created a caffeinated version of its still water.
Review: American Juice Company
The premise behind the American Juice Company is to sell natural juice-based cocktail mixers that are good enough to be served at high-end restaurants and bars, but also satisfy the home cocktail enthusiast. As such, the products are made with only a few ingredients and come packaged in a thoughtfully designed 16 oz. bottle.
Califia Farms Hires Dan Mader as Senior Vice President of Sales
Mader brings extensive food and beverage sales experience to Califia Farms and spent the last eight years as Senior Vice President Sales, National Sales Manager for Annie’s, Inc., a natural food company that went public in 2012 and was acquired by General Mills in 2015.
Distribution Roundup: Sipp Hits Starbucks; B’More Organic Goes National
The company announced the news earlier this month in a Facebook post, revealing that Starbucks has picked up Sipp’s Mojo Berry and Summer Pear flavors.
Coke CEO Promises Transparency in Response to GEBN Controversy
In an op-ed published in The Wall Street Journal on Wednesday, Coke’s chairman and CEO Muhtar Kent said that the company had made mistakes in the way it has “engaged the public health and scientific communities to tackle the global obesity epidemic that is plaguing our children, our families and our communities,” saying that the approach “is not working.”
Review: Victoria’s Kitchen Ginger Lemonade
Victoria’s Kitchen’s Organic Ginger Lemonade represents what appears to be an evolution of the brand’s focus. Specifically, this is the first flavor that is not almond water-based. Instead, the product is being marketed as a low-calorie (35 calories per 8 oz. serving) organic lemonade.