Runa co-founder and president Tyler Gage said the company intends allocate its new funds through strengthening its consumer marketing efforts, a component of which will be putting Runa’s new investors to work.
A first time exhibitor at Natural Products Expo West, Koa markets a uniquely formulated zero-calorie, juice-based beverage that it calls “olakino.” In the above video, Koa CEO Adam Louras speaks with BevNET about the company's approach to innovation and new product development. He also discusses Koa’s distribution goals for 2016, and the addition of beverage industry veteran Ken Sadowsky as an advisor.
WellWell is an entry into the cold-pressed and high pressure processed (HPP) beverage space that is attempting a less traditional approach to branding and marketing.
The scheduled speakers combine beverage industry experience with leaders in innovation, investment, and brand-building. Also on the schedule for the event is the 11th version of the New Beverage Showdown, sponsored by VEB, as well as a pre-conference “Beverage School” for startup companies.
Dr Pepper Snapple Group (DPSG) has increased its ownership position in BodyArmor, having invested an additional $6 million in the premium sports drink brand. The deal, finalized in March, comes approximately seven months after DPSG acquired an 11.7 percent stake in BodyArmor for $20 million. DPSG now owns 15.5 percent of the brand.
In the above video, McQueen discusses the brand’s distribution expansion as well as recent funding from equity-based crowdfunding platform CircleUp, which invested in the company through its $22 million consumer growth fund.
BluePrint, which was a pioneer of the cold-pressed juice category, has launched its first significant line extension since the brand’s inception. Like much of BluePrint’s high pressure processed competition, this is an offering that’s geared towards conventional channels rather than natural.
In a wide-ranging interview with BevNET, Evans discussed the development of Juicero, a new countertop cold-pressing juicing system. Evans shares details about the company's $120 million capital raise, its diverse investment group, the target demographic and sales projections for Juicero, and how it fits into the competitive landscape of cold-pressed juice.
Hiblisscus Blends is a line of naturally flavored hibiscus-based beverages whose premise is the health benefits of the hibiscus flower: the bottle notes that hibiscus has “been used for centuries to promote a healthy lifestyle.”
According to legal news publication Law360, N.V.E., alleges that Innovation Ventures made false statements in the trial that swayed the jury’s verdict, including the inference that N.V.E. ran a false advertising survey.
The news follows revelations that Coca-Cola Co. CEO Muhtar Kent took a 42 percent pay cut in 2015.
We really like the idea of a USDA Organic line of high pressure processed ginger shots. But Ginger Shots seems more like a proof of concept than something that’s really ready to put its foot on the gas.
Having raised millions in new capital, WTRMLN WTR is pressing forward with brand-building and marketing initiatives as well as a new sourcing partnership to support growing distribution of the cold-pressed, high pressure processed juice.
In the letter dated March 23, 2016, FDA district director Kathleen M. Lewis wrote that Pressed Juicery failed to meet requirements of section 21 CFR 120 of the Federal Food, Drug and Cosmetic Act and as such, its juice products “are adulterated in that they have been prepared, packed, or held under insanitary conditions whereby they may have been rendered injurious to health.”
