Kainos Capital Acquires Slim-Fast
Unilever, a global consumer packaged goods conglomerate, sold the brand to Kainos, but will retain a minority stake in the business.
Review: Marquis Vitality Energy Drink
Marketed as a "Vitality Energy Drink," is a USDA certified organic energy drink that is made with zero calories and no sugar. On the branding end of things, we’re honestly a little confused as to what this product is trying to be. It feels very much like a product that is attempting to go after night clubs, but the messaging, which includes tagline “The Smart Choice,” seems to be more focused on selling a “better for you” product.
Is Stevia Fermentation the Next Step for Beverages?
To better manage the product’s final outcome, stevia suppliers such as Stevia First Corp., Cargill and DSM have begun fermenting it.
Review: Vita Coco Cafe
Earlier this year, Vita Coco unveiled a new name and packaging for its Coco Cafe line of espresso and coconut water lattes. Visually, the switch to a brand now known as Vita Coco Cafe was something that we were a bit skeptical of. That said, we definitely see this as an upgrade for the drinks.
Press Clips: You Can’t Always Get What You Want
Indra Nooyi, the CEO of PepsiCo, recently discussed the challenges of balancing work with the rest of her life.
Nestle and LaCroix Debut Flavored Sparkling Waters
With their latest releases, Nestle and LaCroix have kept the carbonation, retooled the flavors and dropped the sweet stuff.
Review: Go Body
Go Body’s Berry Pomegranate, which was the only flavor available at the time of review, is a pleasant tasting sports drink-style protein drink. It packs in 25g of protein with only 8g of sugar and 150 calories per bottle along with a well rounded mix of vitamins, antioxidants, and more. But does the packaging do a good enough job communicating the brand to consumers?
What is Aseptic Processing?
Aseptic processing has become a vital element for many successful beverage products like Bai and Vita Coco due to its ability to allow products to be shipped at room temperature without fear of spoilage. But how does Aseptic processing work and how does it differ from hot, cold, high-pressure and other processing options?
Hain Celestial’s Dreamy New Packaging
The organic products company announced Tuesday that it has redesigned the packaging of its Dream brand of alternative dairy products.
Channel Check: Energy Drinks
There’s some shifting down the line and an even bigger shift looming up the line as well. The big encroaching shift is that Monster is getting ever-closer to displacing Red Bull on a cumulative basis for overall sales.
Review: Zotiko
Promoted as "Premium hydration for a Waterfull Life," Zotiko is an enhanced water/isotonic that is fortified with electrolytes, lightly flavored with cucumber and mint flavorings and sweetened with a touch of sugar and stevia. All in all, we like what's inside the bottle. The outside of the bottle, on the other hand, is a completely different story.
Lassonde Industries to Acquire Apple & Eve for $150 Million
The acquisition gives Lassonde its most identifiable consumer packaged goods brand, which could help the Quebec-based company make a greater push below the border.
Video: Spindrift Founder Talks Ginger Beer, Why Taste is Everything
As the first ginger beer made with fresh lemons and fresh ginger, the development of Spindrift's newest offering was a tremendous undertaking.
ADM Acquires WILD Flavors for $3 Billion
The agreement will diversify the portfolio of ADM, a global supplier of food ingredients, animal feeds and biofuels, among other products.