Muscle Milk beverages and powders contain no actual milk, and Cytosport, which markets the brand, has been deceiving consumers for years. That’s the chief allegation in a new lawsuit filed against Cytosport, according to Law360.com, and comes nearly three years after the U.S. Food and Drug Administration (FDA) warned the company that its marketing and labels might mislead consumers.
In July, ‘tude will launch six new juice flavors: Marionberry Apple, Blueberry Apple, Cranberry Apple, Apple Ginger, Lemonade and Apple, and Apple, Ginger and Turmeric. The launch will take place in Whole Foods Markets in 26 states from seven regions.
On Monday, F.A.S.T. announced that its liquid shots — Pain Relief and Upset Stomach — are now available in Tedeschi’s convenience stores in Boston.
BevNET FBU (Food and Beverage University) will host a special Beverages 101 session for entrepreneurs who are getting started in the business on Tuesday, May 13 at the Metropolitan Pavilion.
Taking a cue from the world of microbrewed and artisanal beer, FreshBev LLC, which produces a range of cold-pressed, high pressure processed (HPP) juices, recently registered the phrases “craft juice” and “craft bar juice,” which it now uses in the labeling and marketing of its products.
BevNET Live's Preliminary Agenda has been posted, and if you look, you'll see we've tucked in a few nice little surprises for you.
For Bob Groux, Little Miracles is more than a new take on the potential of organic energy. It's a chance to recalibrate the efficacy and value of Coast Brand Group's own proposition.
As Columbia Gorge Organic approaches the start of its third decade on the market, it is endeavoring to keep up with a rapidly evolving market for high-end bottled juice.
Even before the decision of the POM Wonderful v. Coca-Cola case, the beverage industry may be losing out. And it’s not alone.
Justices of the U.S. Supreme Court repeatedly challenged an attorney for Coca-Cola, who defended her client on Monday against claims that the label of a blended fruit juice misleads consumers.
True Organic is a new brand of pasteurized juice smoothies launched by California-based Grimmway Farms. Available in seven varieties, the juices are USDA Certified Organic and feature branding and messaging that is definitely well-designed and thought out. However, the technical execution of the packaging, which uses a full wrap clear label, leaves something to be desired.
On Monday, Bai announced the release of Tanzania Lemonade Tea, the company’s tenth flavor. The product is Bai’s version of the “Arnold Palmer” or the “Half & Half,” depending on your vernacular, packs five calories and is sweetened with stevia and erythritol like the rest of the brand’s varieties.
Goldman and Nalebuff will provide a special highlight during BevNET Live in Manhattan, speaking on the best practices for building and maintaining a partnership as entrepreneurs. The pair have been an open case study in partnership, exploring that idea, along with company leadership, structure, culture and tone in their business dealings and now in print.
True Solution’s chocolate-flavored nutrition shake is a soy- and dairy-free protein drink made with 17g of protein from pea protein concentrate. It's very drinkable compared to other pea protein products that we’ve sampled. Yet while the packaging certainly conveys what the product is, the brand feels very underdeveloped.
