Review: WellWell
WellWell is an entry into the cold-pressed and high pressure processed (HPP) beverage space that is attempting a less traditional approach to branding and marketing.
BevNET Live Summer 2016: Get In Shape to Grow with Jillian Michaels, CAVU, Tom First
The scheduled speakers combine beverage industry experience with leaders in innovation, investment, and brand-building. Also on the schedule for the event is the 11th version of the New Beverage Showdown, sponsored by VEB, as well as a pre-conference “Beverage School” for startup companies.
Dr Pepper Snapple Acquires Additional Stake in BodyArmor
Dr Pepper Snapple Group (DPSG) has increased its ownership position in BodyArmor, having invested an additional $6 million in the premium sports drink brand. The deal, finalized in March, comes approximately seven months after DPSG acquired an 11.7 percent stake in BodyArmor for $20 million. DPSG now owns 15.5 percent of the brand.
2016 BevNET Expo West Coverage: An Interview with Rumble Co-Founder James McQueen
In the above video, McQueen discusses the brand’s distribution expansion as well as recent funding from equity-based crowdfunding platform CircleUp, which invested in the company through its $22 million consumer growth fund.
Review: BluePrint Organic
BluePrint, which was a pioneer of the cold-pressed juice category, has launched its first significant line extension since the brand’s inception. Like much of BluePrint’s high pressure processed competition, this is an offering that’s geared towards conventional channels rather than natural.
Interview: Juicero Founder Discusses Launch of Countertop Cold-Pressing System
In a wide-ranging interview with BevNET, Evans discussed the development of Juicero, a new countertop cold-pressing juicing system. Evans shares details about the company's $120 million capital raise, its diverse investment group, the target demographic and sales projections for Juicero, and how it fits into the competitive landscape of cold-pressed juice.
Review: Hiblisscus Blends
Hiblisscus Blends is a line of naturally flavored hibiscus-based beverages whose premise is the health benefits of the hibiscus flower: the bottle notes that hibiscus has “been used for centuries to promote a healthy lifestyle.”
N.V.E. Requests New Trial in Trademark Infringement Case with 5-Hour Energy
According to legal news publication Law360, N.V.E., alleges that Innovation Ventures made false statements in the trial that swayed the jury’s verdict, including the inference that N.V.E. ran a false advertising survey.
Press Clips: Indra Nooyi Made $26.4 Million in 2015, Grady’s Cold Brew Heads to the Bronx
The news follows revelations that Coca-Cola Co. CEO Muhtar Kent took a 42 percent pay cut in 2015.
Review: Ginger Shots
We really like the idea of a USDA Organic line of high pressure processed ginger shots. But Ginger Shots seems more like a proof of concept than something that’s really ready to put its foot on the gas.
Expo West 2016 Video: An Interview with WTRMLN WTR Founder Jody Levy
Having raised millions in new capital, WTRMLN WTR is pressing forward with brand-building and marketing initiatives as well as a new sourcing partnership to support growing distribution of the cold-pressed, high pressure processed juice.
FDA Sends Warning Letter to Pressed Juicery
In the letter dated March 23, 2016, FDA district director Kathleen M. Lewis wrote that Pressed Juicery failed to meet requirements of section 21 CFR 120 of the Federal Food, Drug and Cosmetic Act and as such, its juice products “are adulterated in that they have been prepared, packed, or held under insanitary conditions whereby they may have been rendered injurious to health.”
Review: Steaz Cactus Water
On the surface, venturing into cactus water seems like something that might make sense for a brand like Steaz. The company has done a good job of establishing itself as a purveyor of organic tea-based beverages and there’s certainly a trend out there with plant-based beverages such as cactus water.
Review: Saratoga Cold-Pressed Juices
Saratoga Juice Bar is a line of cold-pressed and high-pressure processed juices that currently features four varieties. The products come from Saratoga Springs, New York, which the company describes (via its web site) as a center for wellness.