PepsiCo Furthers Its Foray into Craft Colas with ‘Stubborn Soda’
Amid a decline in consumption of carbonated soft drinks, soda makers are getting crafty -- so to speak.
Review: Joni Juice
From our perspective, Joni Juice produces some of the better cold-pressed juices and smoothies that we've sampled. Yet while we really like the formulation of the products, there’s a bigger opportunity for the brand if its package design was given an overhaul.
Monster Bets Big on American Pharoah Ahead of Belmont Stakes
The New York Post reported the news Wednesday, with Ben Sturner of Leverage Agency, who facilitated the deal, telling the publication the seven-figure sponsorship deal marks the “biggest in the history of horse racing.”
Coca-Cola Unveils 100 Percent Plant-Based Bottle
The Coca-Cola Co. yesterday unveiled a new plastic bottle made entirely from plant-based materials, but the company has yet to reveal plans for commercial production of the package.
BevNET Live Summer 2015 Day 2 Recap: A Call to Action
There was no hangover on Day Two of BevNET Live in New York City. Even after the conference’s Day One came to a close with a presentation on consumable marijuana -- and a two-hour cocktail reception - things went right back to serious business.
Vita Coco’s New Ad Campaign: It’s Coconut Water, Stupid.
Coconut water titan Vita Coco has announced the launch of a new advertising campaign called “Stupidly Simple,” a global marketing effort intended to simplify messaging of coconut water to that of a natural, refreshing beverage.
Review: Green Mustache
Green Mustache has made a number of updates to its brand of kid-focused juice smoothies, which are blended with nutritionally dense ingredients like chia and kale. The beverages are now high pressure processed and packaged in a 12 oz. cylindrical bottle. Green Mustache has also added a couple new flavor varieties to its lineup
BevNET Live Summer 2015 Day One Recap: HPP Brands Cruise Into New Beverage Showdown Finals
High pressure processing didn’t need to dominate the discussion to make a statement Tuesday, during day one of BevNET Live in New York City.
Spotlight Category: Aseptic Juice Drinks
Wondering why, after years of dominating this kids’ space, Capri Sun would reformulate, getting rid of high-fructose corn syrup, updating its design and plowing cash into marketing?
Review: Bluewater Farms Cranberry Juice
Bluewater Farms' Cranberry Juice is the flagship product in the company's line of cranberry-based beverages. While it’s tastier than many shelf-stable alternatives out there, we think there needs to be more done to make it a compelling product.
Mintel: Despite Safety Concerns, Older Millennials Consuming More Energy Drinks
Millennial consumers are increasingly aware of and concerned about energy drink ingredients, but that hasn’t slowed their consumption of highly caffeinated beverages, according to a new report from Mintel. Notably, it’s older millennials, including those with or planning for children, who are consuming more energy drinks than ever before.
Review: NüBrü Coffee
NüBrü Coffee markets a three-SKU line of cold-brewed and high pressure processed (HPP) coffee drinks. Packaged in 12 oz. bottles, it's first HPP and cold-brew coffee line that we've seen and, for us, the combined use of the processing methods results in some truly delicious beverages.
KeVita to Fund Truth-In-Labeling Initiative for the Kombucha Industry
KeVita’s announcement arrives after issues surrounding the alcohol levels in the fermented effervescent beverage have resurfaced in recent months.
New Beverage Showdown 9: Meet the Judges
We’re days away from BevNET Live Summer ‘15 in New York City, and it’s time to reveal the slate of judges for BevNET Live’s signature competition, the New Beverage Showdown.