In a new article titled “Don’t be fooled by coconut water and other new sports drinks,” Consumer Reports hammers away claims of enhanced hydration and elevated nutrition as touted by beverage brands in a range of categories, including plant-based waters and electrolyte-fortified drinks.
In a sweeping revamp, Agua Enerviva is now known simply as Agua. While still identified as an "energy water," a reworking of the label gives far greater prominence to its low-calorie formulation, something that founder Carol Dollard calls “one of the most important things that consumers are looking at when they pick up a beverage.”
Maté Bros, which comes in an 8 oz. slim can, is positioned as a yerba mate “energy” product. Based on packaging and label, the product seems to be skirting around some of the same challenges that other yerba mate products have come to struggle with: is it a tea, an energy drink, or something else?
To develop a picture of the lending market with regard to beverage entrepreneurs, BevNET Live will feature a talk with a pair of experts on financing and access to capital.
The transition follows Coke’s purchase of a 16.7 percent stake in Monster last August which followed years of careful consideration.
Howell, who joined Roobiee Red Tea as its chief executive officer in 2010, has left the company to become the director of innovation for spirits giant Brown-Forman. Meanwhile, longtime beverage veteran Bill Meissner, most recently the president and CEO capsule-based coffee company Tazza Pronto, has joined Rooibee’s board of directors,
Honest Tea has extended its "Summer Refershers" line with a new Watermelon Lemonade variety. The product, which is made with 9 percent juice, including both lemon and watermelon juices (Honest Tea also includes natural flavorings and organic lemon extract), delivers a straightforward flavor: it almost tastes like something you’d make at home.
VEB has met with a group to figure out the main challenges and concerns that entrepreneurs face on a short-term and long-term basis.
While carbonated soft drink giants continue to lean on price hikes as a way to offset volume declines, the industry continues to struggle.
BevNET Live Summer ’15 is just one week away, and there are less than 25 tickets remaining for the event! If you haven’t yet signed up for the conference, which will be held on June 2 and 3 at Metropolitan West in New York City, NOW is your last chance to register.
LaCroix’s NiCola is a sweetener-, color-, and calorie-free sparkling water that is formulated with cola flavoring. Admittedly, our hopes were not high for this product, but after our first sip, we were quickly won over.
The upcoming 2,000 sq. ft. space is slated to be up and running later this summer, and will serve as the company’s “innovation center,” according to Spindrift founder Bill Creelman.
Outlaw Energy, a new energy drink brand developed by serial beverage entrepreneur Lance Collins, announced that it has finalized a partnership with Avanzar Sales and Distribution for coverage in Southern California.
The emerging water brand – notable for its 7.4 pH, its founder, Lance Collins, and most distinctively, a custom cup-shaped overcap – is ditching that last bit of distinction as part of a sports cap line extension.
