It’s easy to disrespect the Coke purchase of Glaceau, but taken together, the company brands have sold $1.3 billion in IRI-tracked channels in the past year; that puts the whole Coke water system at $2.2 billion, well ahead of PepsiCo. Smartwater has nearly eclipsed Vitaminwater, it’s true – but that gives the red system a premium-priced alternative to Dasani and a brand architecture that many brands would only dream of.
BevNET Live Winter '13 is now SOLD OUT. If you would still like to attend, a wait list is available. Follow the link below to enter your name and information, and a BevNET representative will contact you as soon as possible.
ALO Exposed “Light” is a reduced-calorie version of their flagship offering. Given that the high calorie content is one of the major grievances that people have with aloe vera beverages, getting the product down to only 30 calorie per 8 oz. serving (60 calories per bottle) is definitely a good move.
The segment certainly is becoming tantalizingly visible even to the beverage conglomerates. Some of the investment in Health-Ade, after all, came from the Coca-Cola Co. via its stake in the First Beverage fund; also, there have long been rumblings that kombucha-like probiotic brand KeVita has dallied with PepsiCo’s incubation arm in Southern California.
BevNET Live's second set of Breakout Sessions take place between 2:50 and 3:30 p.m. on Monday, Dec. 9 at the Loews Beach Hotel in Santa Monica, Calif. The second round of breakouts will be followed by the BevNET Expo.
Nearly a month after the U.S. Food and Drug Administration (FDA) issued a preliminary determination that partially hydrogenated oils, the major dietary source of trans fat in processed foods, are no longer GRAS (Generally Recognized as Safe), a prominent consumer advocacy group is calling for an end to the use of high-fructose corn syrup (HFCS).
What does it say about the beverage business that the small companies on display at Natural Products Expo East, the little sibling of the massive West Coast show, could generate more energy than those who were attending the annual showpiece fiesta of a giant organization?
In addition to one-of -a-kind opportunities to learn and network, BevNET Live Winter '13 attendees will be able to visit and learn from over 40 best-in-class sponsors, suppliers, and vendors -- all armed with high-quality innovations -- during the BevNET Live Expo. The Expo will take place 3:30 to 5:30 p.m. on Monday, December 9, the first day of the two-day BevNET Live event.
POPwater is new line of 30-calorie, fruit-flavored sparkling beverages that are sweetened with a blend of sugar, erythritol and stevia. Packaged in 11.2 oz. aluminum bottles, POPwater has done quite well in terms of flavor and brand execution; it's a line that could certainly gain a loyal following in the low-calorie sparkling beverages segment.
BevNET Live's Breakout Sessions are taking place from 2:00 to 2:40 p.m. and from 2:50 p.m. to 3:30 p.m. on Monday, Dec. 9 at the Loews Beach Hotel in Santa Monica, Calif. For Round 1, from 2:00PM - 2:40PM, attendees can choose from a selection of the following breakout sessions:
Chiquita Tropicals is a new line of tropical fruit juice blends. The products come in four varieties -- Banana Strawberry, Mango, Pineapple, and Passion Fruit -- and contain no added sugar or preservatives. While Chiquita is certainly a brand that has some credibility and awareness as far as produce is concerned, the execution of it as a beverage feels like it's lacking something.
The stigma is receding. The notion of bubbles isn’t so bad. From the gourmet to the Stevia generation, fewer products are afraid to fizz. Even as sprawling soda giants like Coke and Pepsi have seen overall volume declines, existing gourmet products like Fentiman’s, Reed’s, GuS, Fever Tree, Maine Root and Q Tonic have all ridden the expansion of the natural and specialty channel to increasing sales.
BevNET Live Winter '13 is just one week away, and there are less than 10 tickets remaining for the event! If you haven't yet signed up for the conference, which will be held on December 9 and 10 in Santa Monica, Calif., NOW IS YOUR LAST CHANCE TO REGISTER.
Start with a little (grape-flavored) holiday cheer, mix in a few warnings about sugary drinks, and finish with a sprinkling of rare tea, and you’ve got the Thanksgiving edition of Press Clips!
