GoodBelly Refresh Gives Brand a Juicier Look
GoodBelly now sports a tagline of “Drink daily for healthy digestion,” and features fruit images that are more reminiscent of those found on conventional multi-serve juice products.
Review: Proper Soda Hibiscus Soda
Proper Soda Co.’s Hibiscus Soda is the followup flavor to its flagship Hop Soda. Unlike Hop Soda, which was essentially introducing a flavor that is rarely seen in non-alcoholic beverages, this variety is a bit more familiar. It uses a rather simple formulation of carbonated water, sugar, citric acid, hibiscus extract, grape extract (for coloring) and natural flavors.
Press Clips: Coke Cuts Ties with “Idol”; GMOs are Safe, Says FDA
Coke will look to take its advertising dollars elsewhere, as Idol’s ratings and, by extension, its ad revenue continue to be on the decline.
BevNET Live: Stretching the Brand to the Consumer
A pair of discussions from BevNET Live's second day underscored that no matter how brilliant a product idea might be, it needs to provide the consumer with a strong experience that will draw them back.
Review: Stumptown Winter Cheer Cold Brew
Amid a flurry of holiday- and seasonal-themed beverages to hit the market, Stumptown has launched a new "Winter Cheer" variety. The limited-release flavor is an extension of the company's line of ready-to-drink cold-brew coffee and milk blends.
Longtime Coca-Cola Exec Said to Be New AQUAhydrate CEO
The position had been vacant since May, 2013, when John Cochran left the company to become CEO of Ole Smoky Tennessee Moonshine.
Review: Purps
From our perspective, Purps approach, which is to play in variety of beverage categories with a specific functionality for each product, is way too wide to be successful. Nailing one product type in one segment -- perhaps with a few SKUs -- seems like a much better approach.
BevNET Live: Innovation Needs to Get to the Shelf, Panel Says
“In earlier stage companies, there’s a lot of excitement around what we might be creating -- but you have to channel some of that into what the world’s ready for,” said Califia Farms CEO Greg Steltenpohl.
Distribution Roundup: Coca-Cola Freestyle Secures Placement in all Wawa Stores
Beverage companies big and small have reached agreements to broaden their distribution across several channels, including grocery, convenience, club and online.
Olé, Olé, Olé, Olé! Tio Gazpacho Triumphs in New Beverage Showdown 8
After two days of animated and inspirational presentations, Tio Gazpacho, an RTD version of the famous Spanish soup, took two titles: Audience Favorite & winner of New Beverage Showdown 8.
Review: Sprizz-O
Sprizz-O is a new brand of juice and seltzer water blends that comes in six varieties. Packaged in 12 oz. long-neck bottles, each beverage is also sweetened with can sugar and contains 50 calories. We've seen similar concepts come and go, but we think Sprizz-O is off to a good start.
Press Clips: Soda + Sport = Success?; Rockstar CEO Slammed by Forbes
The Wall Street Journal recently reported on athletes incorporating soft drinks into their diets.
Roasted Rebellion: Meet the Coffee Upstarts
The question is whether brands should try to present themselves as an alternative category to the average Starbucks drink – which some describe as a dairy type of beverage – or as another part of the coffee mix.
BevNET Live Day One Recap: Fortune Favors the Bold
“These nutso ideas are what everybody’s looking for right now” Primozich said. “Weirdo ideas like putting soup in a bottle and throwing it in the beverage case.”