Boosting their leadership ranks with proven veterans of the food and beverage industry, Orgain and FreshBev recently announced top-level moves intended to mold the strategic vision of each company.
Marketed as "coconut smoothies for the brain & body," Genius Juice produces a six-SKU line of blends that use coconut milk (or, in the case of the flagship variety, coconut meat) as the primary ingredient. The products are made with organic and non-GMO ingredients, and the drinks are high pressure processed.
Flattop jokes aside, it’s clear that the world’s largest fighting force likes a good buzz.
Formulated with the same amount of aloe vera as its flagship line, ALO Pulp-Free is made with pureed aloe gel, which “improves absorption of nutrients,” according to the company.
The study’s stinging conclusion: “It appears that the marketing of fortified beverages as beneficial or health-enhancing is premature at best, and deceptive at worst.”
Deluxe Honeydrop has launched a two-SKU line of raw honey drinks that are packaged in 10 oz. plastic bottles and high pressure processed. The new Raw Local Honey and Raw Manuka Honey products are quite tasty, but from our perspective, their labels feel a bit disconnected from the brand. (Editor's note: An earlier version on this review stated that Honeydrop has discontinued its juice and tea line. That is not correct. The products are still part of the company's portfolio. We regret the error.)
In its report on new Nielsen data, Wells Fargo pointed Coke’s “Share a Coke" campaign as having a strong impact on its flagship brand, which saw dollar sales soar by 8 percent in the period.
As expected, Honest Tea has taken the next step in a brand refresh, having announced that its glass bottle line will now feature new graphics and a tweak in formulation.
pHenOH (pronounced “fee-no”) is a 7.4 pH sports drink that is designed to be a non-acidic alternative to mainstream isotonic beverages. It’s USDA Organic certified and is also sweetened with agave and flavored with aloe vera.
While the cultures of all other Reed’s kombucha products grow in oolong and yerba maté teas, the latest offering is grown in organic coffee.
With yet another experienced entrepreneur sharing her knowledge, BevNET FBU L.A. will feature a discussion of strategic pivots for new brands as the event's last talk of the day.
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Like its previous incarnation as Harmless Harvest 100% Raw Tea, Namacha is a line of high pressure processed and USDA Organic certified blend of water and tea leaves that are flash-frozen, pulverized and steeped cold. Available in three varieties -- unsweetened, honey & lemon, and peppermint -- the product is still packaged in a 10 oz. bottle, but is the updated branding a step forward for the line?
The growing list of emerging brands at Kroger got longer this week with the additions of Balance Water and Cheribundi.
