Psyche is a new line of all-natural and zero-calorie soft drinks marketed by White Rock Beverages. The beverages come in several classic CSD flavors, including Orange and Lemon Lime, which are the two varieties that we sampled. While we enjoyed the formulation of the products, we have to ask: why isn't there a stronger visual connection to White Rock?
Taking an expanding subcategory into a new package, Zola Fruits of the World has launched a 17.5 oz. can of Coconut Water with Espresso. The product started shipping to supermarkets earlier this month. It pairs Thai coconut water with espresso coffee to provide 125 mg of caffeine. The coffee is being added at the company's Thailand canning facility, according to Zola CEO Chris Cuvelier.
Starbucks has announced a new deal with Whole Foods that will take its Evolution Fresh line of super-premium juices nationwide. Evolution Fresh, which had been sold primarily along the West Coast and parts of the Northeast, will be carried in all eight Whole Foods regions, and Starbucks plans for the brand to be sold in approximately 8,000 of its cafes and other grocery locations by the end of the year.
While we like the choice of a tall and narrow 16 oz. glass bottle versus the standard glass package many non-carbonated beverages use, and think the company is on the right track with its flavors, the label design for Lori's Lemonade really needs help.
Beverage School attendees will get branding and design advice from one of the most accomplished designers in the business, Ian McLean – and will also hear from angel investors Brad Barnhorn and Brad Winegar about how to get the funds to support their products – during the Sept. 12 event in San Francisco.
In a statement, The Center of Science in the Public Interest (CSPI), an influential consumer advocacy group, cited “carefully conducted studies by the U.S. government [which] found clear-cut evidence that aloe vera extracts caused intestinal cancers in male and female laboratory rats,” as reasoning for its decision to give aloe vera an “avoid" rating in its Chemical Cuisine guide to food additives.
In our sampling of ok.- Energy's new fruit-flavored varieties, we are -- despite the lack of actual juice in the products -- quite impressed with their accurate and enjoyable fruit flavors. However, we still wonder about the name “ok.-" and the branding of the products -- it's hard to see them standing out in an already oversaturated market.
Despite sustained criticism of the category by government regulators and consumer health advocates, energy drinks continue to sell at a strong rate in convenience stores, according to recent Nielsen data released in a new Wells Fargo Securities report.
BevNET’s New Beverage Guide is the most comprehensive collection of non-alcoholic beverages compiled annually. The guide will be promoted to 19,000 readers in BevNET Magazine and 100,000 monthly visitors via BevNET.com. BevNET’s Best of 2013 Awards, which will be announced in December, will feature winners in over 12 categories.
Afterparty is a hydration and recovery beverage that comes in original and sugar-free formulations. While Afterparty is not positioned as an energy drink, the visual and flavor similarities to products in that category will be challenging for the brand, not to mention the lack of real success in the “recovery” or “hangover” categories.
Kevin McClafferty, who presided over a highly successful launch and rapid growth of Marley’s Mellow Mood, has resigned as president and CEO of Viva Beverages, which markets the Marley brand, according to a report in Beverage Business Insights (BBI).
Beverage School attendees will have a chance to learn what it means to get their product out into stores -- and online, as well, when they hear from social media marketing master Darrell Jursa during the Sept. 12 event.
Cocotein is a coconut water-based beverage that touts whey protein isolate as its key functional ingredient. While we've seen a few similarly positioned products on the market, it's certainly a niche category. Nevertheless, Cocotein is a well-executed beverage.
For L.A. Libations, the introduction of its Aloe Gloe brand in 2011 marked a significant turning point for the three-year old beverage incubator. Until then, the company had developed sales and distribution strategies for a host of other entrepreneurial beverage brands, including Zico and Neuro, and had little experience with manufacturing.
