After-School Delight
The next teen-angled effort comes from Sunny Delight Beverages Co., which announced Monday the test market launch of SunnyD X, a carbonated juice drink that the company hopes will serve as an energy drink alternative.
Review: Humm Kombucha
Formerly known as Kombucha Mama, Humm Kombucha is a pretty unique looking brand, starting with its proprietary 14 oz. glass bottle. It has a whimsical look to it, both in the label design and the shape of the glass bottle. The package is very approachable and polished, and while we think the company needs to make a few changes in the formulation of a few of nine flavor varieties, we're quite impressed with the brand overall.
Marley Beverage Company Hires New President, CEO
The Marley Beverage Company (MBC) announced Monday that it has appointed Harry Bigelow as president and chief executive officer, according to a company release.
Review: Zoos Greek Iced Tea
Positioned as "All Natural Greek Mountain Iced-Teas," Zoos Greek Iced Tea is a line of herbal tea products that are made from Sideritis (aka ironwort), which is a flowering plant. The drinks are pretty tasty with a mellow flavor that tastes pretty similar to white tea, but with an almost mint-like finish. We do, however, have mixed views regarding the the three varieties -- Original, Peach and Lemon.
Press Clips: Monster Lacks License to Ill
Mike D of the Beastie Boys has taken his little horsy Paul Revere to the courthouse where he’ll face another foe that’s packing. But this time, it’s not MCA with a jammy and a license to kill. It’s another monster, as in, Monster Energy.
Video: Hiball Expands Staff, Looks to Bolster Distribution
Amid booming sales and new distribution of Hiball, however, Berardi will look to quadruple his staff to eight, filling out a new sales force that will enhance and bolster the brand’s presence in a variety of retail channels as well as regionally along the East Coast, California, Texas and the Midwest.
Pelé Partners With Golazo
For a brand like Golazo, which embraces the world’s most popular sport, no other person could have the same kind of influence as Pelé, the company's new global ambassador.
Juice for the Green
Vital Juice CEO Edward Balassanian takes pride in targeting any consumer who likes juice. From this thinking, Vital Kids was born.
Review: Califia Farms Single-Serve Citrus Juices
Earlier this year, Califia Farms introduced new single-serve varieties to its line of citrus juice products. Packaged in 10.5 oz. fully wrapped bottles, the review team sampled Califia's Lemonade, Limeade and Tangerine juices (the company also markets an Orange Juice variety) and offered praise for the formulations, but had some concerns about the labels.
TSG Silently Exits Its Neuro Investment
In less than two years, the venture capital firm TSG has exited its much-discussed investment in functional beverage line Neuro, and with the departure much of Neuro’s senior staff has left the company.
Diet Soda Beats Water in Weight Loss Program, Concludes ABA-Funded Study
A new study funded by the American Beverage Association has determined that diet soda is a better beverage option than water for individuals trying to lose weight.
Energy Category Records Atypical Deceleration
A recent Wall Street report indicates that the energy drink category’s progress in convenience stores has slowed to its lowest point in more than a year.
Video: Barnhorn Leads New CircleUp Investment Fund
As the lead in one of the seven “Circles” funds, Brad Barnhorn, a long-time beverage investor and advisor, will focus on investment opportunities in the healthy food/beverage and healthy living space.
Distribution Roundup: WAT-AAH! to Walmart
Walmart continues to express interest in smaller, emerging brands. We’ve seen brands like Inko’s and KonaRed land nationwide distribution deals. In April, the retailer announced that it will stock Wild Oats organic foods. And on May 13, WAT-AAH! announced that it has expanded its distribution network with authorization in Walmart Neighborhood Markets.