Review: Health Ade Kombucha (New Varieties, Label)

Health-Ade has added two new varieties -- Carrot and Beet -- to its line of kombucha drinks. The new flavors are certainly some of the more adventurous that we've seen hit the category, and while we were a bit apprehensive as to how the two beverages (each sporting the brand's new label design) might taste, the first sips alleviated any concern.

Review: Rage Vitamin Water

Marketed as a “vitamin enhanced water + electrolytes,” Rage Vitamin Water comes in a single “Hydrating Citrus” flavor. While the ingredients have merit, the company's reason for inclusion could definitely use a better -- and more succinct -- explanation than what’s on the back of the bottle. The packaging has a similar issue: it’s just not clear what this product is trying to be.

Distribution Roundup: Oatworks Partners With Dora’s Naturals

The distribution deal will provide Oatworks, which has been self-distributed since its launch last summer, with an opportunity to swiftly expand its footprint in the Northeast and to continue spreading the idea of oats as a core beverage ingredient.

BluePrint Founders Leave Hain Celestial

Eighteen months after Hain Celestial’s acquisition of BluePrint, the founders of the cold-pressed juice brand have exited the company.

LeBron Cramps, Gatorade Responds

While most seemed to attribute LeBron James’ cramps to the high temperatures, Gatorade flipped an odd circumstance into a marketing ploy.

NYC Mayor Revives Soda-Ban Proposal

New York City Mayor Bill de Blasio’s administration rekindled former Mayor Michael Bloomberg’s argument for a ban of large sugary drinks.

Urban Remedy Raises $5 Million; Names Coletta CEO

Aiming to ramp up production and distribution of its raw, organic juices and foods, Urban Remedy has raised $5 million in new funding and tapped industry veteran Paul Coletta as CEO.

Review: Juicera

Based in Boca Raton, Fla., Juicera produces a range of USDA Organic certified and high pressure processed juice blends. The products are packaged in cylindrical bottles with a few of the varieties coming 8 and 16 oz. sizes. Overall, the company has done well to create a tasty and well-executed product, but the labels could use a bit of a revamp.