Taking a cue from the world of microbrewed and artisanal beer, FreshBev LLC, which produces a range of cold-pressed, high pressure processed (HPP) juices, recently registered the phrases “craft juice” and “craft bar juice,” which it now uses in the labeling and marketing of its products.
BevNET Live's Preliminary Agenda has been posted, and if you look, you'll see we've tucked in a few nice little surprises for you.
For Bob Groux, Little Miracles is more than a new take on the potential of organic energy. It's a chance to recalibrate the efficacy and value of Coast Brand Group's own proposition.
As Columbia Gorge Organic approaches the start of its third decade on the market, it is endeavoring to keep up with a rapidly evolving market for high-end bottled juice.
Even before the decision of the POM Wonderful v. Coca-Cola case, the beverage industry may be losing out. And it’s not alone.
Justices of the U.S. Supreme Court repeatedly challenged an attorney for Coca-Cola, who defended her client on Monday against claims that the label of a blended fruit juice misleads consumers.
True Organic is a new brand of pasteurized juice smoothies launched by California-based Grimmway Farms. Available in seven varieties, the juices are USDA Certified Organic and feature branding and messaging that is definitely well-designed and thought out. However, the technical execution of the packaging, which uses a full wrap clear label, leaves something to be desired.
On Monday, Bai announced the release of Tanzania Lemonade Tea, the company’s tenth flavor. The product is Bai’s version of the “Arnold Palmer” or the “Half & Half,” depending on your vernacular, packs five calories and is sweetened with stevia and erythritol like the rest of the brand’s varieties.
Goldman and Nalebuff will provide a special highlight during BevNET Live in Manhattan, speaking on the best practices for building and maintaining a partnership as entrepreneurs. The pair have been an open case study in partnership, exploring that idea, along with company leadership, structure, culture and tone in their business dealings and now in print.
True Solution’s chocolate-flavored nutrition shake is a soy- and dairy-free protein drink made with 17g of protein from pea protein concentrate. It's very drinkable compared to other pea protein products that we’ve sampled. Yet while the packaging certainly conveys what the product is, the brand feels very underdeveloped.
Detours and ramifications don't have to mean the end to the enterprise; however, they do mean that options must be evaluated. hat's why BevNET is featuring a set of case studies involving the Bricktown Group and General Capital Partners as part of BevNET Live in Manhattan.
On Tuesday, Pulse announced that it has added eight class “A” distributors and that the company’s lemonade, limeade and coconut water are now available at an additional 446 retail locations in the Pacific Northwest, Texas and Louisiana.
Mixing tea and coffee is something that we’ve admittedly never tried (or wanted to try, for that matter). But that’s exactly what Sweet Leaf has done with this new line of beverages, which currently comes in Original and Vanilla varieties.
Eternal Beverages, a premium water manufacturer, announced Thursday that it has reached a distribution agreement with Tempe, Ariz.-based Kalil Bottling Company, according to a release. Kalil recently sold its ownership of Glacéau’s Smartwater back to Coca-Cola, leaving a void for another premium water.
