National DSD Complete for Sparkling Ice

The new network comprises 252 distributors and allows the brand the luxury of having distributors actively selling the product in channels beyond grocery and drug, trying to gain shelf space in the "up and down the street" markets that establish the brand.

Review: Pure Brazilian Coconut Water

Pure Brazilian Coconut Water is a “raw,” high pressure processed (HPP) coconut water that is, as the name implies, produced in Brazil. Aside from “raw,” the key value proposition of what the company is selling is its belief that Brazilian coconuts produce better tasting coconut water than coconuts from other parts of the world.

Press Clips: L.A. Clippers Sponsors Flee, Rebuke

Before the NBA fined and handed down a lifetime ban to Los Angeles Clippers owner Donald Sterling, most sponsors of the basketball franchise were fleeing and expressing their criticisms. While some sponsors have already returned to the Clippers, a few beverage companies haven't done the same.

Mass Appeal: Chameleon Cold Brew Hits SuperTarget

Target added Chameleon coffee concentrates to 81 of its SuperTarget locations in Texas, Colorado, Oklahoma, Kansas and Louisiana. The products, which are priced in line with other retail channels, are being shipped direct from Chameleon’s Austin, Texas facility to Target’s distribution center in Dallas.

New Beverage Showdown: Meet the Judges

With specialists in retailing, distribution, marketing, finance, and media on board, this group is ready to keep contestants on their collective toes.

Review: Greater Than (New Packaging, Formulation)

Greater Than, which markets a line of sports drinks that use coconut water as a base, has gone through a few renditions in the formulation and packaging of its products, and the latest revamp is the brand's best yet. In addition to mainstream-appealing flavors and calorie counts, the products have migrated to a 16 oz. contour PET bottle, has been given a nice upgrade versus the company's previous efforts. All in all, it definitely feels like a step forward for the brand

Fresh Funding: Spindrift Lands Over $2 Million in New Investment Round

With sales of big soda brands in a sustained freefall, it’s a fair guess that most would be wary of new investment in the carbonated beverage category. Yet where some see a perilous position for soda, some see opportunity, particularly when it comes to innovative brands. It’s that line of thinking that has garnered Spindrift, which produces a line of premium-positioned sodas and seltzers made with fresh juice and purées, a new round of funding worth over $2 million.

Review: Suja Essentials “Organic 3 Day Fresh Start”

Launched as an exclusive at Costco, Suja Essentials "Organic 3 Day Fresh Start" is promoted as "a hydration and whole food centered plan created to eliminate anything that doesn’t make you feel your best." The pack introduces three new juice varieties to Suja's Essentials line -- Green Greatness, Spicy Lemonade and Vanilla Nutz -- however, each are only available as part of the "Fresh Start" pack. The products continue upon Suja's reputation for well-formulated juice blends, and are a nice use of the Essentials branding.

Milk Takes Center Stage in New Cytosport Lawsuit

Muscle Milk beverages and powders contain no actual milk, and Cytosport, which markets the brand, has been deceiving consumers for years. That’s the chief allegation in a new lawsuit filed against Cytosport, according to Law360.com, and comes nearly three years after the U.S. Food and Drug Administration (FDA) warned the company that its marketing and labels might mislead consumers.

‘tude Juice Adds Flavors, Heads to Whole Foods

In July, ‘tude will launch six new juice flavors: Marionberry Apple, Blueberry Apple, Cranberry Apple, Apple Ginger, Lemonade and Apple, and Apple, Ginger and Turmeric. The launch will take place in Whole Foods Markets in 26 states from seven regions.