Blue Monkey has been selling coconut water for a while now, but this is the first time the company has marketed USDA Organic offerings. It’s also the first time that Blue Monkey has employed a 16.9 oz. Tetra Pak carton for its coconut water.
Brands create categories. But declining categories can smother brands. That’s what a five-year analysis of topline category data tells us.
Breakout sessions will feature a series on valuations and exit strategy, as well sessions dealing with law, blogging and public relations, scientific advisory boards and studies, and a track linking design, processing, and packaging decisions to product outcomes.
Bruce Tea is a new tea brand that is -- as you might have guessed -- named after the well-known martial arts expert/actor. The teas come in two lines, one bottled and one canned, the latter positioned as somewhat of an energy drink offering. Overall, we enjoyed the formulation of the products, yet while Bruce Lee is certainly an icon, his appeal on a tea product some 40 years after his death is certainly hard to gauge.
Three investors will explore how social impact itself has become an important factor with regard to brand building and a company’s ability to attract investment regardless of investor type.
One reality of getting older is that your attention tends to wander. Hence, I present some disparate thoughts to ponder.
Americans are drinking less soda than ever before and as a result, soft drink makers are looking to get creative.
In addition to one-of -a-kind opportunities to learn and network, BevNET Live Winter ’14 attendees will be able to visit and learn from over 40 best-in-class sponsors, suppliers, and vendors — all armed with high-quality innovations — during the BevNET Live Expo. The Expo will take place 3:30 to 5:30 p.m. on Monday, December 8, the first day of the two-day BevNET Live event.
The panel will feature executives from Evolution Fresh, Califia Farms and GoodBelly, examining how each furthers growth by aligning innovation with brand and operational strengths.
The FDA will now require establishments with a foodservice component, including restaurants, grocers and convenience stores, with 20 or more locations to list caloric information on their menus.
Whynatte has come a long way since our first encounter with the brand way back in 2009. Gone is the notion of being a hybrid RTD coffee and energy drink (you won’t find any taurine or added vitamins in this one). Instead, the manufacturers have retooled the product to be a great tasting and naturally sweetened latte.
Marketed as "the world's first chewable, drinkable juice," Chuice (which derives its name from the words chew and juice), is made with seeds, nuts, herbs, and greens floating in the liquid. For us, the beverage is one that, while extremely innovative, is not currently as marketable and presentable as it could be.
In an organized display of protest, environmental activists, upset with PepsiCo's policy regarding how it sources palm oil, flooded Amazon.com with thousands of negative reviews for the product.
Jeff Hansberry, who played a key role in Starbucks’ 2011 acquisition of Evolution Fresh, is now at the helm of the cold-pressed, high pressure processed juice brand.
