What if the smartest growth strategy for your CPG brand is to stop chasing growth? Larry Young spent nearly 50 years in the beverage business before trading corporate boardrooms for a cattle ranch. The former CEO and president of Keurig Dr Pepper and his wife, Colette, now own Texas-based 10-2-4 Ranch, where they’re building a premium beef brand on their own terms.
Rohan Radhakrishnan and Fabian Clark’s first attempt at building a mid-proof spirits category didn’t go as planned. Now, they’re trying again.
The relaunch brings a welcome visual refresh and solid liquid quality, although there is still room to further differentiate the lineup.
TRIP has a new global brand ambassador, and you might have heard of her. Reality TV star Kendall Jenner is joining the relaxation beverage maker as an equity investor and spokesperson, with plans to be the face of an upcoming marketing campaign for the fast-growing functional brand.
How do you know when a trend is an opportunity—and when it’s just a distraction? In CPG, the pressure to add protein, fiber, adaptogens, nootropics and every other buzzy benefit can be relentless. But more isn’t always more.
AriZona Beverages has secured a distribution deal with Italian mineral water brand Ferrarelle to bring its new canned line to U.S. retail.
Eight months after the launch of protein soda brand SkyPop, the rebranded version of Don’t Quit says its emphasis on flavor first has led it to rapidly reach 10,000 doors nationwide with more innovation and expansion slated for the coming months.
Protein, fiber, prebiotics, a 'humble' oat milk and a Corporate Bro-- this week's gallery has it all.
From functional soda and coconut water to clean energy, protein and emerging wellness ingredients, natural beverage continues to expand across new categories, formats and occasions. BevNET’s 2026 Natural Beverage Showcase is now available, bringing together more than 100 beverage brands and industry suppliers for a broad look at what’s showing up across the natural and better-for-you beverage market.
Kava and kanna have positioned as the next thing in functional adult non-alcoholic alternatives as hemp-derived THC's future remains uncertain.
Liquid Death founder Mike Cessario is partnering with Sazerac to launch Mr. Fancy, a new ready-to-drink (RTD) canned sparkling wine.
Mission Craft Cocktail's contribution to the wave of pickle-inspired drinks to hit the market in recent years succeeds by keeping the margarita front and center and using pickle as a restrained, complementary accent rather than the dominant flavor.
The beer, wine and spirits distributor has struck a definitive agreement to acquire Girardi Distributors, LLC, a Massachusetts-based, independent Anheuser-Busch InBev (A-B) and Constellation Brands distributor.
Where most low-dose drinks come in at around 2.5 to 3 mg per container, Herb Light cuts that by more than half. But in the guise of a refreshing, session-friendly non-alcoholic beer styled after classic American light pilsners, the concept is closer to "non-alcoholic-plus" than to a typical THC drink.
