It’s not so much been a long time coming as it is a long way for them to come, but Red Bull has finally announced that it was going to move three flavored line extensions from overseas into U.S. markets. The company says it will unveil the three tomorrow at the opening of the National Association of Convenience Stores (NACS) Show in Las Vegas.

Count the Sambazon team among those organic beverage entrepreneurs -- including Mama Chia's Janie Hoffman and Honest Tea's Seth Goldman -- who are publicly supporting Proposition 37, which would force companies using Genetically Modified Organisms (GMOs) to label their products as such.

The National Association of Convenience Stores (NACS) annual show is less than a week away in Las Vegas. The largest event for the convenience and petroleum retailing industry, NACS is also one of the beverage industry’s most important events of the year. This year’s show features over 100 beverage companies, and BevNET has created a ready-to-print planner to help you navigate the event.

As Rising Beverage Co. prepares to relocate its headquarters from Newport Beach, to Los Angeles, Dan Holland has stepped down as CEO citing concerns about a long commute. Rising Beverage, the marketer of twist-cap brand Activate, has elevated COO Reza Mirza to the role of president. According to Mirza, Rising Beverage chairman Michael Eisner, the former chairman of Disney and the father of Activate co-founder Anders Eisner, will take a more active role in the company.

It's down in the trenches, dirty, and often ugly. That's the entrepreneurial beverage business, according to Jack Brennan, a managing partner at advisory firm GBS Growth Partners, and a beverage industry veteran with decades of experience in beverage distribution, retail sales, marketing and finance. Brennan, who cut his teeth launching new business ventures in Asia with The Coca-Cola Co., Inc., currently advises early stage companies on growth and development strategies.