Amway (yes, that Amway) has opened up its first U.S. storefront in a rather odd place: Citi Field, home of the New York Mets. The multi-billion dollar direct seller of household and consumer goods, including XS energy drinks and shots, announced that The Amway Business Center at Citi Field will be “a dynamic, one-of-a-kind facility” that will allow its sales agents “to freely connect, learn new valuable insights, and share the exciting Amway opportunity with prospects.”

Reed’s Inc., the Los Angeles-based natural soda maker, announced today in a release that its revenues in 2012 increased 20 percent to more than $30 million. Chris Reed, founder, chairman and CEO of the company, told BevNET that its Culture Club Kombucha products have driven much of the growth.

A couple years ago, Janie Hoffman was blending chia seed and juice drinks in the kitchen of her home. Today, Hoffman is at the helm of one of the fastest growing natural beverage companies in the U.S., and following a breakout year for Mamma Chia, the company announced three moves aimed at supporting and extending that growth.

Following PepsiCo’s fourth quarter earnings call last week in which CEO Indra Nooyi announced that the company will lead the cola category via “disruptive innovation,” its CFO stated that its work with new natural sweeteners could “fundamentally change some of the elements of the core product offering in carbonated soft drinks.”

In the midst of rising demand for iced coffee products, Califia Farms announced that it will throw its hat into the ring with a new line of natural coffee drinks designed for vegan and non-soy consumers. Califia Farms, which markets a line of natural juices and almond milk products, will introduce Califia Farms Iced Coffee with AlmondMilk at the upcoming Natural Products Expo West show.

Extending its reach in the kids’ beverage category, Honest Tea has introduced Honest Splash, a new line of 70-calorie juice drinks. In a statement, Honest Tea called the products an “evolution of the Honest Kids brand” that is designed for older children. Honest Splash will be sold exclusively at Target from mid-March until the end of June, when the drinks will roll out to other retailers.

Opponents of New York City's impending ban on large format sugary drinks appeared in court today in hopes of delaying its enforcement until a lawsuit filed against the city is settled. Beverage marketers and retailers attempted to persuade Manhattan state Supreme Court Justice Milton Tingling that if ban does go into effect as planned, companies risk losing sales if the ban is ultimately deemed unlawful.