Compared to the number of times the questions get asked of Mike Kirban, the overall frequency is disproportionate, but the dimes get dropped to us a lot, nevertheless, so I decided to head down to Manhattan to ask him. So, I said, as Kirban settled behind his desk -- yes, in the corner office -- are you selling Vita Coco to Dr Pepper/Snapple?
Angels Aphroenergy is new product that has dual functions as an aphrodisiac drink and energy supplement. While the company behind the product, which is based out of Las Vegas (natch), has done a fair job with its branding, we think that it has very limited marketability.
After months of vociferous criticism from elected officials and consumer advocates who allege that its products are inadequately labeled, Monster Beverage Corp. will begin using a “Nutrition Facts” panel on its energy drinks and introduce labeling that includes the caffeine content of its products, according to the Associated Press.
As reported last week by BevNET, Starbucks has launched a new four-SKU line of blended coffee and milk drinks. While we applaud the company for finally coming out with an…
BevNET’s Beverage School is announcing that it will be hosting a live, one-day intensive introduction to the beverage business for aspiring entrepreneurs in Chicago on Wednesday, April 10. The event will offer a chance for beverage entrepreneurs from the area to enjoy a comprehensive overview of some of the key areas of the industry, including product formulation, sales and marketing, distribution, fundraising, and company organization.
As the hangover recovery category continues to expand, more companies are touting unique ingredients and packaging to attract new consumers to the space. Life Support is one of those companies.…
Fourteen months after acquiring the brand, Starbucks today launched Evolution Fresh products in its cafés in New York City and Boston. The company said that while East Coast availability of Evolution Fresh will initially be limited to its stores in the two cities, the expansion “furthers growth plans to be in approximately 8,000 Starbucks and grocery locations by the end of the year.”
And the cold brew coffee train keeps a rollin' with the launch of Secret Squirrel. The company produces a cold brew coffee concentrate made with organic and Fair Trade coffee beans that are roasted and brewed in Los Angeles. From our perspective, the execution both inside and outside the bottle is top notch.
After polling more than 29,000 respondents from 58 countries, a new Nielsen survey found that a blend of media and word-of-mouth advertising results in the greatest consumer awareness for new products.
Joth Ricci has left First Beverage Group, the investment and consulting firm where he was a managing partner, to become the president of fast-growing “third wave” coffee company Stumptown Coffee Roasters.
Shedding the Asian-themed elements of the product in favor of an ingredient-focused name and package, Gourmetti Brands has rebranded ChanTea as TEAloe. The new label will place greater emphasis on the tea/aloe combination brand’s brewed tea content in hopes of eliciting stronger consumer awareness and connection to the brand, as well as a more robust presence alongside other tea beverages.
Rock Melon is a new all-natural cantaloupe juice beverage made with water, cantaloupe puree, sugar, and natural flavor. While the product is enjoyable from a taste perspective, but we have to wonder about the marketability of a cantaloupe drink, not to mention one with a rather high calorie and sugar count per serving.
Hoping to tap into the runaway success of its MiO brand, Kraft has launched Crystal Light Liquid, a new line of line of zero-calorie liquid flavor enhancers targeted toward women. The line hit stores nationwide on Tuesday.
The details include a 5 percent juice component, artificial sweeteners (unspecified as of yet) to keep calories down to 80 per 16 oz. tall can, and a small boost in added caffeine to take the whole can up to about 92 mg -- about 20 more mg than an equivalent amount of regular Dew.
