Cleansing the Juice Category: Blueprint Juice
Overindulgence. It’s an issue that has plagued man since the beginning of time; after all, what urbanite doesn’t enjoy heathen-like amounts of food and booze on occasion? Sprung from such urges is a burgeoning beverage category of juice cleanses, enabling the body an opportunity to detoxify itself. One of the most popular of those cleanses is BluePrint, a direct-to-consumer company that produces blended organic juices designed to counteract the effects of such binges.