Kratom in Legal Crosshairs Again as Mitra-9 Faces Proposed Class Action
Kratom beverage maker Mitra-9 Brands is facing a proposed class action lawsuit over allegations that its products are addictive, leading to habitual use and withdrawal symptoms.
Courage In A Can? This Non-Alc RTD Aims For A Flirty Buzz
Flirting while buzzed can be one of the many hazards or benefits of picking up a drink, but is there a way for a non-alc beverage to bottle up that liquid courage? Amber Murphy and Jordan Bauer, founders of Drink Redacted, are hoping so with an “aphrodisiac tonic” hitting the market this month.
Cane Sugar Distillate In Your Tequila? What The Diageo Lawsuits Mean For Spirits
Rumors that have long-circled major tequila companies – that their 100% tequila is not really tequila – have finally made their way from the cantina to the American court system.
Wake the Dead: Liquid Death Taking on ‘Caffeine-Crazy’ Energy Drinks in 2026
Liquid Death’s beverage platform is expanding to energy drinks, with the company sharing a first look at its new Sparkling Energy line in 12 oz. cans that are set to launch at retail in January 2026.
Pepsi: Formulation, Infrastructure Changes Afoot After Q2 Volume Drop
Rising sales outside the U.S. helped offset more dips in domestic demand for PepsiCo’s snacks and beverages during Q2, the company reported on Thursday.
Cookies Enters Spirits With RTD Tequila Cocktail Launch
The San Francisco-based cannabis cultivator and lifestyle brand is entering the ready-to-drink cocktail market with Adios, a four-SKU line of beverages made with fruit juice and ultra-premium tequila.
Distribution Roundup: Bawi Brings its Agua Fresca to Whole Foods
Sparkling agua fresca brand Bawi has landed in select Whole Foods Market stores in its home market of Texas, as well as Chicago and Northern California locations.
Reviews: KFR is a Keeper, And We Could Drink Alldae All Day
Cascara and water kefir are each two beverage categories in need of a hero brand -- could new releases from Alldae or KFR be the answers?
Trump Says Coke Will Go Back to Cane Sugar in U.S.
President Donald Trump claimed on his Truth Social platform today that The Coca-Cola Company has agreed to begin using real cane sugar in its beverages in the U.S. after he spoke with the company.
For Bitter For Worse Relocates to Rochester, New Facility
ANA cocktail brand For Bitter For Worse has moved operations from Oregon to Rochester, N.Y. where it will expand its production to include co-manufacturing for other emerging beverage companies.
UNFI Sustains Up To $75M Loss From Cybersecurity Incident
UNFI’s systems have nearly returned to normal operating levels, but the company believes last month’s cybersecurity breach will result in a loss between $65M to $75M.
Diageo CEO Steps Down After Rocky Two Years; Interim CEO Appointed
Diageo CEO Debra Crew has stepped down after two tough years on the job, as the spirits giant struggles with slowing sales and tariff uncertainty.
Fashion Brand Von Dutch Enters CPG With Plans for Spirits, Cafés
The Von Dutch brand, acquired by New Jersey-based WSG Brands in 2024, will launch into beverage with “organic, plant-based mocktails and healthy sodas” created in partnership with California-based Flavor House and released through a new venture called Von Dutch F&B.
Protein Shakes, Hydration Top Sales Charts For Amazon’s Prime Day
According to data from Numerator, groceries represented around 14% of total sales during Amazon's four-day Prime Day sales event last Tuesday through Friday.