BevNET Live L.A. 2025 – Winning Decisions from Startup to Sale
BevNET Live L.A. 2025 will once again bring the industry together for the benefit of rising beverage innovators when it takes place on Dec. 7 - 9 at the Marriott Marina Del Rey.
GURU Reclaims Profitability in Strong Q3 Report
Canadian energy drink brand GURU has reported its first profitable quarter since going public in 2020. In its latest Q3 2025 earnings, GURU president and CEO Carl Goyette credited the business’s transition to a new direct distribution model in Canada.
Levia THC Seltzer Returns to Original Founders
Three years after the Massachusetts-based THC seltzer brand was acquired by multi-state operator Ayr Wellness in a $20 million deal, Levia is back in the hands of two of its original cofounders, Kristin Rogers and her husband Eric Rogers.
New Products: Protein Coffees, Creatine Kefir And Seasonal Varieties
This week’s new products gallery is full of new protein-laced options as well as new LTOs for the changing of the seasons.
Non-Alc Experience Bar Nuda Is Pivoting from Pop-Up to Product
Selling “more moderation” is as tricky as it sounds according to the founders of Bar Nuda, a Mexican-inspired drinks pop-up and Los Angeles’s first completely adult non-alc (ANA) experience.
Reviews: Crunchy Hydration, Undone Italian Spritz & Proxies’ Five-Star Cider
An Italian Spritz that is definitely NOT an Italian apero. A dry cider minus the booze. Hydration that's... Crunchy? We've got it all in this week's reviews, including a rare perfect five-star score.
C-Stores Still Slow in August; Traffic -2.5% Over Summer
Convenience store traffic was down 115 bps since July, part of a 2.5% decline for the rolling three-month period.
Cove Soda Teams With KDP For Canada Distribution
Halifax-based Cove Soda has signed an exclusive agreement with Keurig Dr Pepper (KDP) Canada to lead national sales, distribution and omni-marketing execution for its line of probiotic sodas in 12 oz. cans.
Marketing: Charles Barkley Takes Center Court with Coco5; C4 and RECOVER 180 Tap NFL Stars
Coconut water-based hydration beverage Coco5 is continuing its push from locker room staple to fast-rising wellness player with a new ad campaign starring co-owner and retired NBA Hall of Famer Charles Barkley.
BevNET Live L.A. 2025: Billion-Dollar Brands Start Here – Apply for the New Beverage Showdown
The application is now open for the 27th edition of the New Beverage Showdown, the industry’s premier beverage brand pitch competition. Presented by Coca-Cola North America's New Revenue Streams, the business competition will take place during BevNET Live L.A. 2025 on December 7–9 in Marina del Rey, CA.
Texas Gov. Signs Executive Order to Create Legal Hemp Framework
Texas governor Greg Abbott has signed an executive order mandating age restrictions on the sale of hemp-derived THC products, roughly three months after he vetoed a bill that would have outlawed the intoxicant entirely in the Lone Star State.
Liquid Death Goes To Eleven With Spinal Tap Ad, Pro Sports Investors
Liquid Death has added a pro sports investment firm, 4th & 1 Ventures, as it launches a Spinal Tap partnered marketing campaign.
Coca-Cola’s Red Tree Moves Fresca Mixed From Constellation Brands to Sazerac
Sazerac and Coca Cola’s bev-alc subsidiary are embarking on a new partnership.
PATH Water Lays Trail to Profitability as Revenue, Margins Spike
As it works to close out an active Series B funding round, sustainable brand PATH Water is trotting directly towards break-even revenue and ramping up international production. PATH reported 2025 revenue is on track to surpass projections at over $75 million.