BevNET is pleased to announce Kevin McClafferty, the president and CEO of the Marley Beverage Co., as a confirmed speaker for BevNET Live’s winter event in Santa Monica on Dec. 3 and 4 at the Loew’s Beach Hotel in Santa Monica, Calif. Under McClafferty and his team, Marley has shown steady, rapid growth as the company has taken leadership of the Relaxation Drink category and beyond.
Diet Coke cans are about to get a new look. Beginning on Sept. 1, The Coca-Cola Co., Inc. will switch to a previously limited-edition design for Diet Coke cans, according to Advertising Age. The design, which was introduced last fall, features an oversized black “D” and red “k” cropped from the Diet Coke logo and a silver background, and represents the first time that Coke has made a permanent change to Diet Coke’s packaging in over five years.
A new report from SymphonyIRI indicates that consumers continue to worry about the economy and their personal financial situations and - hoping to find the best value for their money - are making more food and beverage purchases at dollar and club stores.
Pepsi’s AMP Energy Drink line recently underwent a makeover, which included a redesigned can, new flavors, and added functional lines (you can read the background in our feature story, “More…
It happened quietly and without much detail, but TSG Consumer Partners – the same private equity company that backed Vitaminwater and that currently owns a chunk of Cytosport – took a minority position in Neuro earlier this year.
PepsiCo has named Debra Crew to a new role as president of PepsiCo Americas Beverages, as the company continues to shuffle leadership roles in its beverage business. The move comes as Sarah Robb O'Hagan, the head of PepsiCo's Gatorade business, departed the company. O'Hagan had been the president of Gatorade since 2011 and was largely credited with improving lagging sales of the brand by refocusing its marketing toward teen athletes.
BevNET Live Winter 12 is taking place in Santa Monica, CA on December 3 and 4, 2012. Our events always reach full capacity and sell out, so now is a…
Starbucks has announced plans to dramatically increase the production and distribution capacity of Evolution Fresh juices with the construction of a new juicing plant in Southern California. Starbucks, which acquired the ultra-premium juice company in November, will replace the company's current manufacturing plant in San Berdardino, Calif. with a new high-tech facility in Rancho Cucamonga, Calif., set to open in late 2013.
Full Core is a new low-calorie beverage that was designed to promote digestive health and help control your appetite. The product, which is packaged in a slim 12 oz can,…
Although its co-founder said that Guayaki isn’t one of those brands trying to get into Target, with the launch of its new sparkling drink line, the yerba mate company may end up there anyway. Aiming to elicit greater trial and exposure of yerba mate among mainstream consumers Guayaki recently launched a line of sparkling yerba mate products in May. David Karr, the co-founder and vice president of marketing for Guayaki, said the line is the company’s “most successful product launch ever.”
Thanks to the miracle of smart phones, my contacts often zap me photos of interesting store displays they spot in their market meanderings. One subset that we occasionally flag consists of ridiculously hot deals on purportedly super-premium beverages. And despite rhetoric from top brass to the contrary, it’s easy to get sucked into brand-equity-draining deals when you’re trying to hit a volume number or appease an important retail customer.
He’s kept a low profile since helping sell early acai competitor Bossa Nova to Sunny Delight Beverage Co., but REBBL CEO Palo Hawken hasn’t been completely out of the beverage business, he’s happy to say. In fact, REBBL is the "sort of the brand concept I’ve been working on for a lifetime,” Hawken told BevNET.
With products ranging from coconut water to coconut chips, Blue Monkey is a brand that’s trying to take full advantage of today’s coconut trend. Today we’re taking a look at…
It wasn’t slowed by the downturn, it has benefited from health and wellness trends and has been the category into which many exciting new brands have launched and grown. For each of those reasons, RTD tea is a category that remains at a rolling boil: total sales of RTD in the U.S. were up by 7 percent in 2011, according to Euromonitor International – and have moved from just over $5 billion to just under $8 billion since 2006.
