As I write this column, summer is easing off and soon it will be time to stow the t-shirts away. (At least it will be for those of you for whom t-shirts don’t qualify yet as year-round “business casual” attire.) So I thought it might be fun to riff on t-shirts, given their inextricable role in the beverage business. After all, folks’ reception to t-shirts can be a great gauge of brand health, particularly in image-driven categories like beer and energy drinks.
Although there were mockups and flavors – even sampling -- and an accompanying bubbly giddiness at the Honest Tea Expo East booth, there was no confirmation that the brand will be rolling out a line of carbonated soft drinks.
It’s that time of the year where beverage companies are looking to add to their team as they prepare for 2013. That’s why we’re pleased to offer a limited time…
Aquation is a new xylitol and electrolyte enhanced beverage that was designed with oral health in mind (it’s “recommended by dental professionals”). It’s a novel approach, but the design of…
You’d think Carl Sweat, the hard-charging CEO of FRS, would have it easy by now. Strong investors, a dynamite functional additive, popular endorsers and clever marketing have been wrapped together into a very cold-box-friendly package. But the company is still fighting it out every day, trying to convince consumers that the quercetin compound that powers the product is worth its sometimes challenging taste and its hard-to-define health benefit.
COCO Coconut Water is a Canadian brand (the product is made in Brazil) of not from concentrate coconut water. While it’s bilingual packaging is a plus for the Canadian market…
It’s amazing what distribution can do – look at FUZE, which is coming on strong in single-serve, and at Lipton, which is also showing major growth in what is a very minor part of its line (Brisk). Meanwhile, wouldn’t you love to get a peek at Tum E Yummies’ Wal-Mart numbers, since they just passed Bug Juice in the big four-channel listing? That’s strong growth for a company that continues to move up in the pack.
Sambazon’s line of super premium acai beverages recently got an update to its “Supergreens” Kale + Ginger flavor. The revised formulation is enjoyable, although more kale and ginger flavor would…
Overindulgence. It’s an issue that has plagued man since the beginning of time; after all, what urbanite doesn’t enjoy heathen-like amounts of food and booze on occasion? Sprung from such urges is a burgeoning beverage category of juice cleanses, enabling the body an opportunity to detoxify itself. One of the most popular of those cleanses is BluePrint, a direct-to-consumer company that produces blended organic juices designed to counteract the effects of such binges.
The Healthy Brands Collective Corp. has acquired Living Harvest Foods, a hemp products company that makes a leading brand of hemp milk, Tempt.
On the eve of the Natural Products Expo East trade show, investment bank Silverwood Partners has released a detailed analysis and deal review of the natural products industry. In its assessment, Silverwood cited continued reports of sales and volume growth of natural products “at rates far exceeding those of the conventional consumer market.”
BevNET’s New Product Insider service, which delivers new product alerts as soon as we find them (translation — before they hit the site), is your ticket to being on top…
SEKSI is a low-calorie, lightly carbonated, pomegranate flavored beverage that is enhanced with a unique ingredient: pearl powder. Pearl powder has been used throughout the centuries to help reduce the…
The distinction between beverages and dietary supplements has become harder more difficult to discern. Walking down the “beverage” aisle of any grocery store or supermarket, one may see similar-looking products sitting side-by-side; yet, a closer look reveals that some of the products are labeled and sold as dietary supplements, while others are labeled and sold as beverages. How can this be?
