This morning, The Wall Street Journal said that The Coca-Cola Company was in talks to acquire the Monster Beverage Company in what would be the company’s largest acquisition to date…
Breaking news as the Wall Street Journal has reported that Coca-Cola is in talks to buy Monster Beverage. The energy drink giant has a market capitalization of more than $11 billion and would be the largest brand acquisition for Coke. Shares of Monster Beverage have skyrocketed on the news, fluctuating between $75 and $79 per share.
More news from the front lines of Cola Wars 2012 as PepsiCo announced that it has signed a 10-year deal with DineEquity to be the exclusive provider of most soft drinks for its Applebee's and IHOP restaurants. DineEquity, which had been serving both PepsiCo and Coca-Cola products, ended a decades-long agreement with Coke and stated that the company reached more advantageous terms for its franchisees by consolidating its business with PepsiCo.
Sign up for the Sampling Bar at BevNET Live Summer 12 is now open. What is the Sampling Bar? It’s a free opportunity for attendees of BevNET Live to have…
Amara Recovery is a recovery and energy drink that is packaged in a 16 ounce can. Inside the can, you’ll find an enjoyable formulation that is sweetened with stevia and…
Buoyed by volume growth and new promotional pricing, sales of carbonated soft drinks are up 2.4 percent in a year-over-year comparison for the four weeks ending on April 14, according to Nielsen scanner data released in a new report from Morgan Stanley. Despite the positive news for CSDs, the report notes that the category benefited from a relatively easy comparison to the same period a year ago in which sales of CSDs were down by 8.6 percent.
BevNET Live attendees will have an opportunity to stretch their legs during the afternoon of Monday, June 4, and they’ll also have a chance to stretch their idea of what a beverage conference can be through their experience with the BevNET Live Expo Stage. Designed to offer information and entertainment in a concise format, the Expo Stage offers a series of engaging discussions, presentations, and a series of “elevator pitches” that will offer a chance for the audience to choose two brands that will take part in the New Beverage Showdown the following day.
Odwalla, which is a brand from The Coca-Cola Company, is looking to make a move into the juice box space with this entry, Odwalla Smoothies for Kids. Each refrigerated container…
They managed to hold it off last year -- partially due to an impassioned plea from resident and longtime beverage entrepreneur Tom First -- but that quirky town of Concord, Mass., finally passed a ban on the sale of single-serving plastic water bottles at its Town Meeting last night.
During our first look at Guayaki’s Sparkling Yerba Mate line, we sampled the Grapefruit Ginger variety, which is the only one of the three flavors to use stevia in its…
Phoenix-based beverage incubator Shadow Beverages has launched drinks co-developed with retailer GNC into its stores in Nevada and Arizona. The line has 14 different SKUs, ranging from sports nutrition and enhanced waters to protein drinks.
Web Site The Daily Meal has chosen Starbucks CEO Howard Schultz as the "Most Powerful Person in Drink," presumably because without Starbucks such a list wouldn't have gotten written at The Daily Meal. We, of course, are disappointed that they forgot US... but if that doesn't extinguish your burning desire to look at it, here's the list.
When it comes to brand value, consumers flock to a handful of beverage brands including Green Mountain, Coke, Gatorade, Lipton, SoBe, vitaminwater, and Poland Spring, according to the results of a new Harris Interactive poll and study. The annual Harris Poll EquiTrend study measures and compares the health of more than 1,500 brands by analyzing the responses of over 38,500 consumers on questions related to brand value and loyalty.
BevNET is delighted to announce that Rohan Oza will deliver a keynote presentation on Tuesday, June 5 as part of BevNET Live in Manhattan. Oza’s high-energy presentation will focus on how beverage entrepreneurs can deploy creative disruption as a technique to build their lifestyle brands. Oza will offer insights into the key cultural trends that are affecting beverage marketing and product development and offer methods for the BevNET Live audience to formulate strategy around those trends.
