The pressure on Indra Nooyi continues to mount as the embattled PepsiCo CEO is considering plans to lay off roughly 4,000 workers and end the company’s 401(k) match in order to boost profits and increase shareholder value, according to The New York Post. The Post – which reported last month that the cola giant was preparing to lay off about 1,000 workers - noted that a final decision on the moves could come within a matter of days, citing sources close to matter.
Diabolo is a line of beverages that are designed to fit into the premium CSD space (they also have an energy drink flavor). While there’s some decent stuff inside the…
Xyience has landed four SKUs of its Xenergy energy drink in specialty nutrition retailer GNC, a store that has increasingly reached out to energy and fitness beverages in the past year. In an just-released announcement, the company indicated that its Mango Guava, Cherry Lime, Cran Razz and Xtreme Fruit Punch varieties would be made available to up to 1,550 GNC stores, while another 300 GNC franchise operations would also be able to carry Xenergy.
Instead of a deep dive into a single product, for this end-of-the-year roundup we’re including extra numbers to keep you warm – and busy – through the winter.
PepsiCo has introduced new Star Wars-themed advertising, social media initiatives, and packaging to promote its Brisk iced tea and juice drinks, according to an article in The New York Times. The new marketing campaign will enlist characters from Lucasfilm’s “Star Wars: Episode I — The Phantom Menace 3D,” which is set for release next month. The campaign is designed to expand upon Brisk’s strong social media presence and increase sales within its target market of young adults, particularly males aged 18-29.
Led by greater market penetration and use of the stevia extract rebiana-A (reb-A), U.S. demand for alternative sweeteners will rise by 3.3 percent annually through 2015, according to a new report by market research firm Freedonia. The report indicates that the alternative sweetener market will reach $1.4 billion in sales within three years and that despite a sluggish diet soft drink market, high intensity sweeteners, including aspartame and sucralose, will remain the largest selling products within the category.
Welcome to part two of our video replay of BevNET Live’s special “Building Sweet Leaf Up and Out” case study. While the first video featured Sweet Leaf founder Clayton Christopher…
Pure Growth Partners' co-founder Chris Clarke has lent some context to business partner Curtis "50 Cent" Jackson's Twitter message that his company had signed a deal for Pepsi to distribute Street King energy shots. According to Clarke, Street King has landed a key independent Pepsi distributor, the Honickman Group, which is known for its powerful execution in the New York and Mid-Atlantic regions.
Vuka Intelligent Energy recently added a new zero calorie line known as “ZO-CAL.” The line features three formulations, each of which includes its own function and flavor combination. Visually, ZO-CAL…
We’re still chasing this, but over on twitter, the ever-tweeting rapper/actor/occasional beverage mogul Curtis “50 Cent” Jackson has told the world that his Street King energy shot has begun some…
Building a company, balancing the way investment can help it grow, and finally selling it off – it’s a process every entrepreneur needs to consider, and one that was addressed…
Kirin Free is a 0.00% ABV product that is being marketed as a non-alcoholic alternative to beer. Produced by the Kirin Brewery Company of Japan, the product is currently in…
Monster Rehab, which was the winner of BevNET’s Best of 2011 Best Energy Drink Award, recently added new flavors to their line of non-carbonated electrolyte enhanced energy drinks. We’ve taken…
Ruckpack is a caffeine free (yes, you read that right) energy shot that was created by military veterans. With an extremely pleasing flavor and a formulation that appears to deliver…
