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O.N.E. Rebrands Active, adds Supply from Philippines

by Jeffrey Klineman, Sep. 27, 2011 at 2:59 pm

It wasn’t an easy summer for O.N.E. Expectations that the brand would be entering the Pepsi distribution system on a national level – and that the product itself would be…

Juice: Halfway Home; Stevia Blends Start to Fit In

by Aaron Dentel-Post, Sep. 27, 2011 at 10:32 am

It seemed like a perfect fit: an all-natural zero-calorie sweetener, the first of its kind, cutting into the sugar and calories of juices without losing any of the sweetness. Even…

The New Distribution Landscape, Part 2

by Gerry Khermouch, Sep. 26, 2011 at 2:39 pm

In Part 1, I made the perhaps counterintuitive case that distribution options for fledgling non-alcoholic beverage brands actually may be on the rise, even in a broader landscape where wholesale…

L.A. Libations Goes for Mainstream with Aloe Gloe

by Jeffrey Klineman, Sep. 26, 2011 at 2:28 pm

They’ve spent the past few years helping brands like ZICO, Neuro, and CasCal land key retailers, but now beverage incubator L.A. Libations is hoping that its brand-building know-how will help…

Review: Harvest Bay Coconut Water

by BevNET.com Staff, Sep. 26, 2011 at 11:57 am

One of the more talked about items at Expo East was (surprise surprise), a coconut water. In the case of Harvest Bay, it wasn't the product itself that was talked about, but the brand's owner: Blue Marble Brands (an independent subsidiary of natural foods distribution powerhouse United Natural Foods). Connecting the dots, people in the industry were questioning whether or not this would have negative impact on other coconut water brands that are in the UNFI system. In any event, today we're taking a look at the product -- and it's a pretty solid effort on the part of Blue Marble Brands.

The Science Of Substantiation

by Justin J. Prochnow, Sep. 23, 2011 at 2:43 pm

For those in the beverage, food and supplement industries who were relieved that they would never have to hear about subjects like biology or chemistry again after graduation from high school or college, the recent regulatory climate has brought back some unpleasant memories. Whether being used to determine the safety of ingredients and products or providing substantiation for claims, science has permeated the beverage, food and supplement industries deeper than ever. Science has always been important from the perspective of product development and manufacture; now, it’s become a key to advertising and promotion.

Review: Naked “Reduced Calorie” with Coconut Water

by BevNET.com Staff, Sep. 23, 2011 at 11:46 am

When we first saw a mockup of Naked’s new reduced calorie line back in March, it looked like it was going to have a pretty nice looking label design. Now,…

Review: Madrina’s

by BevNET.com Staff, Sep. 22, 2011 at 10:12 am

Madrina’s, which is named after the Spanish word for “godmother”, is a line of beverages that were inspired by traditional Latin American products. While conceptually, that’s a strategy that might…

Industry Data: Energy Shots

by BevNET.com Staff, Sep. 21, 2011 at 2:35 pm

Here’s a tale of three behemoths: one, 5-Hour Energy,continues to roam the energy shot category like a T-Rex, towering above all other competition. Meanwhile, Red Bull has pulled out, despite pulling in nearly $30 million last year and building what had been a solid second-place brand. Still in the game, however, is Hansen’s, whose CEO,Rodney Sacks, recently reaffirmed the Monster-maker’s commitment to Worx Energy, which is growing quickly into the category. Meanwhile, other established companies continue to find the climb to shot respectability a steep one: NOS, Rockstar, AriZona are all seeing big reversals.