AriZona Suit: Judge Denies Ferolito Profit Request

A New York state court judge has rejected a request for profit distributions from AriZona Beverages by co-founder John Ferolito. In court with his partner, Domenick “Don” Vultaggio since 2008,…

Review: Vitalyte

Vitalyte is sports nutrition company that is focused on electrolyte replacement and hydration balance.  Their product line is designed to be a straightforward, simple electrolyte drink that replaces fluids, electrolytes…

Review: Adina Holistics Zero

For a zero calorie beverage that’s sweetened with stevia and erythritol, Adina’s Holistics Zero line of herbal elixirs delivers very impressive flavor.  It’s one of those rare diet products that…

Review: Rockstar Recovery Orange

Building on the success of the Lemonade Rockstar Recovery (which won BevNET’s Best of 2010 award for Best Energy Drink), the new Orange variety is an extremely enjoyable energy, recovery,…

BevNET Live: Distributors to Explore the “Cartel Effect”

BevNET Live attendees will have the chance to hear from and meet beverage distributors of all sizes and styles, but one of the most topical discussions of the event will be held on Tuesday, June 7 when speakers from some of the key organizations shaping the distribution landscape will take the stage. At the top of the panel's list: exploring how entrepreneurial and innovative beverage companies need to adjust to take advantage of the changes being wrought by the increased consolidation of independent DSD houses into newer networked organizations. On hand will be Don Miller of New York State's Wright Wisner Group, a member of the regional Northeast Independent Distributors' Association, and Bob Groux, whose Coast Brands Group has rolled together a suite of distributors in California, the Southwest, and beyond, as well as Gerry Martin of Polar Beverages, which covers several states and recently added a bottling plant in Georgia to its footprint. Additionally, independent distributor Tom Lebon of New Age and Nat Noone, who focuses on building smaller brands in specialty and natural channels via Green Shoots will be on hand to broaden the discussion to include organizations of all sizes

Review: Rushmore

According to the manufacturer, Rushmore is “a one-of-a-kind dietary supplement formulated by renowned chemists who combined more than 20 powerful antioxidant concentrated fruits and minerals.” Designed to be taken daily…

Video: Interview with Debbie Wildrick of BAZI

In her 30-plus years in the beverage industry, Debbie Wildrick has gained a strong reputation as a savvy sales and marketing executive for 7-Eleven and Tropicana as well as for several entrepreneurial start-ups, including FRS Healthy Energy. In December 2010, Wildrick joined energy shot maker BAZI as the executive vice president of sales and marketing, and in a recent interview with BevNET founder John Craven, Wildrick spoke about her new role at BAZI as well as the challenges of brand building, particularly in the thriving, highly competitive, energy beverage category

Gatorade Goes DSD to Dollar General

PepsiCo, Inc. has announced it will begin bringing Gatorade directly to Dollar General’s 9,200 stores on Monday in a move that the company expects will bring double-digit growth in sales…