“G” Symbol Still Lags the Lightning Bolt
The kids are catching on to the meaning of “G,” but when it comes to the logo’s overall impact, Gatorade might be better off hoping that lightning strikes twice. That’s…
Review: avitae 90
Avitae’s “90” offering is, as the name suggests, enhanced with 90mg of caffeine per bottle, putting it on par with a standard cup of coffee. Aside from doubling the amount…
BevNET Live: Polar Beverages’ Gerry Martin Will Help You Hone Your Pitch
Attendees of the upcoming Beverage School portion of BevNET Live will have the opportunity to learn how to pitch a beverage distributor — from the man who “green-lights” new products…
Review: Simpli Oat Shakes
Hailing from Finland, Simpli is a company committed to delivering the best foods the natural way. Simpli products reflect the desire to areturn to simpler times, when food was fresh…
Review: Maine Root Lemonades
Maine Root has been producing gourmet soda for a bunch of years now — and now they’ve expanded into a new category: lemonade. They’re launching a three flavor line of…
Review: Fria Ice Water
Have you ever put a bottle of water in the freezer to use as a combination ice pack and beverage (once it melts, of course)? Well, here’s a product that’s…
Review: KeVita Probiotic Drink
KeVita probiotic superdrink is pleasantly effervescent and saturated with flavor. Each bottle contains 20+ billion probiotic organisms at time of bottling. Made with KeVita’s proprietary kefir derived cultures, KeVita is…
Coast Brands Starts Incubation Program
There’s a new small-brand incubator in town, but it’s attached to a much larger brand engine: Coast Brands Group. Coast, which went into business last year as a way to…
Review: Monster Rehab Tea + Lemonade + Energy
We get a lot of energy drinks at our office every week, but most fit into the same tired bucket of being “classic” flavor energy drinks that have done little…
Review: Strip Off Stress
Here at BevNET, we’re literally getting a handful of new relaxation drinks/shots every week. One of the more recent ones that we’ve received is Strip Off Stress (or SOS —…
Cargill Feels Way to Better Taste
The food giant Cargill says it has sweetened the diet soda dilemma by introducing a new approach to formulating better-tasting diet beverages, a system called TasteWise. The product of seven…
2011 Nightclub & Bar Show Recap
The 2011 Nightclub & Bar Convention and Trade Show took place at the Las Vegas Convention Center on March 8th and 9th. Attendees were club, bar and restaurant owners and…
Coke Now Second Only to Itself
In a remarkable swap, Diet Coke will leave Pepsi Cola in the dust: its sales are expected to fall more slowly than those of regular Pepsi-Cola, which would leave Diet…
Video (+ Photo Gallery): Expo West Product Recap
The new product season got off to a blazing start at Natural Products Expo West. Whether they were real introductions, re-introductions of products from earlier in the year, or soon-to-come…