Lawsuit: LEAN Founder Sued by Louisiana Distributor

The battle for discovery and distribution is one of the oldest problems to plague beverage entrepreneurs — and that battle has spilled over into the courts in Louisiana, where a…

Taylor’s Tonics Doing Fine After Minor Fire

Singed at the edges, maybe, and a little smoky, upstart gourmet soda brand Taylor’s Tonics is nevertheless alive and well following an early morning fire on Wednesday. The fire caused…

Review: Snapple Amazing Race

Snapple packed its bags for a nonstop journey to India to launch its newest limited-edition tea, Snapple Papaya Mango Tea, coinciding with “The Amazing Race” pitstop in India during the…

Press Clip: What Pepsi Learns from Falling Behind

In an Atlantic Monthly article published today, a former marketing director for Coca-Cola suggests that PepsiCo executives should not overreact to their flagship brand’s recent tumble in the CSD category…

Consumers Go For Good Looks — In Packaging

Talk about “the total package.” The key ways to get consumers to grab your beverage over a competitor’s is to have a good looking, functional package — but also to…

Review: Tradewinds Cans + New Packaging

Tradewinds, which is now operating alongside Sweet Leaf Tea, has recently been given a makeover AND a new 23 ounce can format (the bottles are still available too). And when…

Haralambos Adds Brands, And a Chunk of California

Key Southern California beverage distributor Tony Haralambos has had a busy few weeks, adding several very new entrepreneurial brands to the Haralambos Beverage Co. portfolio. But he didn’t stop there,…

New Hires: ZICO, PepsiCo, IBWA

Some of the latest hires in the beverage world… ZICO Pure Premium Coconut Water has announced that Steven Houston has joined the company as Vice President of Manufacturing.  A 25-year…

“G” Symbol Still Lags the Lightning Bolt

The kids are catching on to the meaning of “G,” but when it comes to the logo’s overall impact, Gatorade might be better off hoping that lightning strikes twice. That’s…