OJO fortified eye care nectar is the first Dr. formulated functional beverage that protects and preserves vision. OJO contains vitamins and antioxidants clinically proven by the National Eye Institute’s Age-Related…
Bionic Tonic is an energy drink whose taglines are “100 percent pure energy” and “Get into the zone.” Prominent placement of cliche and ambiguous statements pretty much sets the stage…
CORONA, Calif., April 1, 2011 (GLOBE NEWSWIRE) — A lawsuit was filed on March 28, 2011 in King County, Washington, against our company, regarding an event that occurred in March…
A federal judge in New Jersey has rejected two plaintiffs’ claims that they were deceived by the Coca Cola Co. into believing that Diet Coke Plus was a healthy drink,…
Nawgan, which is an all-natural brain fitness beverage developed by a neuropsychologist, has added a new flavor to their lineup: Tarocco Orange (that’s an Italian blood orange for the uninitiated). …
Led by POWERADE ION4 and vitaminwater zero, beverages comprised five of the top ten “New Product Pacesetters” of 2010 in a recent report published by SymphonyIRI. The report, themed “Innovating…
Hiring: The Ginger People, the leading producer of high-quality ginger products in the U.S., continues its evolution with the announcement of Steven J. Brancamp as National Sales and Marketing Director.…
Reports that Pepsi will be launching a new mid-calorie cola, Pepsi Next, has been met with skepticism by a leading beverage industry analyst. In a research note filed by Bill…
Security Feel Better is a anti-hangover and digestive beverage that has been sold in France since 1996 (it’s now available in over 30 countries). Security has an eye catching 1…
Michael Washburn is convinced, at least. Having put his green credentials on the line in leaving The Wilderness Society to work for a bottled water company, he’d better be. “This…
While the underlying flavor of Pure Energy is the textbook case of “classic energy,” the fact that they’ve managed to create a zero calorie and sugar-free (using sucralose and ace-k)…
Seth Goldman and Gary Hirshberg, two crusaders for all things organic and healthy, have recorded music videos in support of eating and drinking organic products. Sadly, the message is easily missed, as one can only listen to the songs on "mute." It's part of a viral video campaign to promote the brands and organic awareness as Earth Month (who knew April was "Earth Month?") begins. More details are at their nutty web site.
HDX Hydration Mix is a new powdered drink designed for active consumers who want a sustainable product that’s both enjoyable and functional. HDX is designed to mix with 16.9 oz…
The battle for discovery and distribution is one of the oldest problems to plague beverage entrepreneurs — and that battle has spilled over into the courts in Louisiana, where a…
